The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Best Practices

8 Rules for Effective Marketing Presentations

Posted on
March 16, 2021
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8 Rules for Effective Marketing Presentations

Gone are the days when marketers used to knock door-to-door for providing a brief about their products. The advent of digital marketing has connected the entire world virtually and has reduced the face-to-face interaction of marketers to infrequent marketing conferences and networking events. However, it has also pushed the marketing professionals to master the presentation skills to sustain this super-competitive environment and take their businesses to the next level.

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20 Social Media Content Ideas for Brands

Posted on
March 2, 2021
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20 Social Media Content Ideas for Brands

If you are running a profitable business in the twenty-first century, you probably have a social media presence.

Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day.

And that’s where social media content ideas come in handy.

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Types of Content Each Member of Your Sales Team Should Be Curating

Posted on
February 23, 2021
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Types of Content Each Member of Your Sales Team Should Be Curating

Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities.

So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.

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10 Types of Visual Content that can Enhance Your Marketing Campaigns

Posted on
February 11, 2021
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10 Types of Visual Content that can Enhance Your Marketing Campaigns

You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) on a daily basis, but how many of them do you remember precisely? The ones you do remember have something unique that appeals to your emotions and subconscious mind.

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The 7 Types of Content That Dictate Your Online Reputation

Posted on
February 4, 2021
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The 7 Types of Content That Dictate Your Online Reputation

Your online reputation is indispensable. You might be a startup attempting to grow to massive heights. You might be an organization looking to reach more people. Or you might just be a professional hoping to increase your job prospects and network with more prospective employers. No matter what, your reputation will play a massive role in whether you can achieve your goals.

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Everything You Need for a Successful Content Collaboration Strategy

Posted on
January 21, 2021
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Everything you need for a successful content collaboration strategy

If you’re planning a content marketing or content curation strategy, you’ll likely need some kind of content collaboration strategy in place as well. Content collaboration is all about writing, editing, organizing, distributing, and managing various pieces of content within your organization. Multiple people within your team (and possibly on other teams) will be working together to achieve the same content goals, whether that’s writing various new pieces of content, updating old ones, or accessing archived documents to use for some purpose.

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4 Content Creation and Curation Tips for E-Learning Course Creators

Posted on
January 12, 2021
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4 Content Creation and Curation Tips for E-Learning Course Creators

As the e-learning industry grows, students are becoming more discerning, and expectations are higher than they’ve ever been. This has created a need for higher quality content that reaches, engages, and educates students in highly effective ways – putting pressure on content creators to up their game.

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How the Right Content Curation Strategy Can Help Your Startup Grow

Posted on
December 15, 2020
by
How the Right Content Curation Strategy Can Help Your Startup Grow

Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more.

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Your “virtual” pocket guide to Email Accessibility

Posted on
December 10, 2020
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Your "virtual" pocket guide to Email Accessibility

Email accessibility, in simple words, refers to creating emails with inclusive designs that can be accessed by everyone, regardless of any impairment. If you want to make sure that your email reaches each and every customer, you must make your emails ‘accessible’. Think of the 253 million visually impaired and 300 million colorblind people before you design any email. They might be using adaptive technologies or tools like screen readers, screen magnifiers, eye tracking systems, and advanced sip n puff devices.

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5 Visual Ideas to Draw Extra Attention to Your Curated Article Shares

Posted on
December 8, 2020
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5 Visual Ideas to Draw Extra Attention to Your Curated Article Shares

Finding great content published by others to share with your audience might involve less work than actually writing and publishing a steady flow of fresh, original articles, but that doesn’t mean content curation is a mindless activity. At least when it’s done well, it requires a good amount of attention and effort.

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How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Posted on
December 1, 2020
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How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.

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How to Improve Collaboration Between Marketers and Content Creators

Posted on
December 11, 2019
by

By some estimates, as much as 90% of the marketing content that’s created never gets used.

There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line. Marketers contribute to content irrelevancy as well. When campaign priorities change quickly, whole collections of assets may no longer be useful if they don’t support the organization’s new goals.

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Posted in
Best Practices

How to boost your thought leadership with content 1/2

Posted on
October 10, 2019
by

Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust.

Does that mean that content marketing and thought leadership are interchangeable concepts?

Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience.

Not quite. However, they feed into each other. Smart marketers and business owners infuse thought leadership into content marketing to carve out a unique, memorable position in the market for their company.

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How Successful Content Writers Fight Distraction and Find Success

Posted on
June 27, 2019
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Is there anything better than being a freelance content writer? You get the opportunity to express your thoughts, ideas, and opinions on a variety of topics, all while enjoying the flexibility to work remotely and carve out your own hours. It’s a rewarding career path with plenty of growth potential and exciting opportunities. But if there’s one thing that will prevent you from being successful, it’s distractions.

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Best Practices