Headlines matter. Here’s how to get yours right.
How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask…
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3 strategies for making your website’s content easier to consume
If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the…
Read MoreThis week in content marketing: tips, AI & video marketing
What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go!…
Read More4 unique ways to connect with customers through content
The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out…
Read More5 signs your digital marketing strategy just isn’t working
You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a…
Read More5 reasons you need to consider hiring a content marketing consultant
Has your content marketing strategy gone by the wayside? Do you lack a formal strategy altogether? If you feel like your content marketing isn’t where it needs to be, then now’s the time to get…
Read MoreWant to be a successful content marketer? Do these 10 things
You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers:…
Read MoreYour target is not on social media? You should still consider content marketing
Social networks are trendy and a lot of companies see them as a good way to gain online visibility, but some of them still limit their actions on the internet. The reason for that? “My…
Read More3 reasons why you should include content marketing in your 2017 budget
Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing…
Read More6 unexpected ways you’ll benefit from writing content
Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and…
Read MoreYou just hit publish. What happens next is up to you
It takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we…
Read MoreHow to let visual content lead the way
When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the…
Read MoreHow to be a one-person marketing machine
Feeling lonely? If you’re a content marketer, there’s a reason: Most of us are one-person teams. And while going solo might make happy hour kinda dull, it doesn’t mean you can’t get lots done –…
Read MoreMarketing automation and content marketing: 5 steps to success
Marketing automation and content marketing: 5 steps to success. These five steps help take the mystery out of one of digital marketing’s mos
Read MoreContent marketing automation explained {video}
Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with…
Read More4 ways to supercharge your funnel with video marketing
A lot of marketers and advertisers criticize the marketing funnel for being too simplistic – too linear to be an accurate reflection of a real buyer’s journey. And to some extent, this criticism is fair….
Read More5 ways to get more mileage out of your content
So you’ve hit a wall and don’t feel like writing new content. You may be sitting there thinking your old content isn’t doing much so why create anything new. This is a common feeling that…
Read More6 tips for managing your business’s content more efficiently as a team
Content is an important part of getting the word out about the great work your business is doing. Whether you run an online retail store with a national reach or a local service-based firm, the…
Read MoreHow to highlight your expertise on Twitter in 140 characters or fewer
Among social networking platforms, Twitter stands out because of its severe character limit. Most sites allow you to post lengthy blogs or other long-form messages, but on Twitter, if you can’t say it in 140…
Read More15 actionable tips to be a more efficient content marketer
Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build,…
Read More4 exceptional tips for marketing effectively to millennial women
As you know, any good content marketing strategy needs to be tailored to a very specific target audience. If your target demographic happens to be women, then you need to hone in on strategies that…
Read MoreInstagram marketing: 6 content tips to engage your audience
Instagram, the popular photo- and video-based social media platform, is not just for celebrities and teens. It can help small businesses increase their exposure, and generate leads and sales. Adding yet another social media channel to…
Read MoreHow to construct an effective link building campaign: 5 content formats you should be using
Some of the primary goals of content marketing in 2016 are to attract backlinks and build an audience. For a business, this ultimately results in more brand exposure, better website metrics, and an increased opportunity…
Read MoreDon’t be afraid of the content bots: 5 ways to leverage the benefits of artificial intelligence for content marketing
Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans…
Read MoreHow to promote your content responsibly without alienating your audience
It can be a challenge finding a way to promote your content without appearing spammy. Here are 10 actionable ideas from the new book The Content Code
Read MoreWhy marketing automation software is not enough to cover all your content marketing bases
Update: we’ve added a comparison chart to at the end of this post to give you a detailed and visual overview of the difference between marketing automation software and content marketing software. Today, content marketing is…
Read MoreHow to build your authority as a writer: 9 proven ways
Modern marketing has evolved over the last decades, and it’s nearly impossible to imagine a marketing strategy without blogging. Therefore, marketers attract bloggers to write savvy and interesting content as it helps to expand the…
Read More3 productivity tips for busy marketers to increase content marketing success
If you’re feeling short on time, you’re not alone. In 2014, Content Marketing Institute and MarketingProfs released a report noting that 69 percent of B2B marketers and 57 percent of B2C marketers share the same challenge…
Read More3 advanced SEO signals all the best content marketers need to master
Who doesn’t want more search engine traffic? One of the main reasons we publish content is in hopes of attracting it. Just the tiniest fraction of the 213 million searches done per day can make…
Read MoreThe best tools to amplify your content marketing results for long-term success (6/6)
There’s no escaping the fact that we live in an era where content marketing is simply everywhere, with 88% of B2B marketers reporting the use of content marketing in helping them to achieve their business goals….
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