Content is an investment. Each and every blog post, eBook or video you publish as part of your content marketing strategy takes precious time, resources and budget. The sad news is that the payback period…
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In an ideal world, you’d produce a great piece of content, hit publish and never have to worry about it again. In this same fairytale land, that piece of content would magically get directly in front of…
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Content production is a challenge that has dominated the content marketing space for a while now, with 54% of B2B marketers continuing to cite the creation of engaging content as their #1 content marketing challenge for 2016….
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Content marketing is the ultimate way to connect with your audience and build brand awareness. It allows you to tell your own unique story and increase visibility around your product or company. Content marketing is…
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As marketers, we’re always looking to improve our content, and using video allows you to just that. Videos that explain, teach, and delight give your content a strong boost, and help to bring your audience…
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While producing and promoting your content is important, measuring the effectiveness of your efforts is vital for content marketing success. Most marketers today struggle with how to prove concrete ROI from their content marketing, and over 56% admit either failing or…
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Content marketing serves as a gateway for many independent online marketing functions. It’s a reputation builder, since it serves as a brand asset to new and recurring visitors. It’s a conversion enhancer, since it entices…
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It goes without saying that content marketing has become standard practice for companies in today’s digital age. When it works, it’s an incredibly powerful way to build relationships and exchange knowledge without overtly pitching your…
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You did it. You got your content baby out. You’ve worked long and hard to get here. You’re tired but proud. You’re also glad you followed the tips included in our latest content marketing lifecycle optimization post…
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While content marketing is a powerful opportunity to build loyal relationships with your readers, it requires a lot of time and energy to do it successfully. Content marketing is a challenging, ongoing process that requires optimization…
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Content production remains the #1 challenge for most marketers when starting out with content marketing, where a lack of good content continues to be a hurdle many struggle to overcome. While it may seem basic, content…
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This list of content marketing tips is a must-read, including some that are often overlooked by many marketers. Find out what you could be missing out on.
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Earlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided…
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As Internet users become ever savvier, businesses are having to find more natural ways to advertise and market their value offerings. One of the best ways to do this is by sponsoring content. If you’re…
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We’ve said it before and we’ll say it again: content marketing is an ongoing cycle that requires optimization at every phase in order to be successful. Effective content marketing is about managing the entire content marketing lifecycle– strategizing,…
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What are the biggest challenges you face today with content marketing? How much time and money do you invest in your content marketing efforts? Can technology help make you more efficient? These are all questions you’ve more…
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Content marketing has a lot going for it. For starters, if you’ve got some content creation and promotion skills, it can be done nearly for free. It’s also a great way to build a trusting…
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ROI is the preeminent measure of success for any business. The vital role ROI plays is indisputable as it provides concrete, measurable proof of the effectiveness of any marketing program against the cost of the…
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Visual content is a powerful way to make your content more engaging. Adding images to blog articles and social media posts are just a few proven ways to substantially boost engagement. While widely viewed as an add-on strategy meant to supplement or…
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Who writes directly in WordPress? Bloggers: Do you draft posts in WordPress or somewhere else first then import into wordpress? — Devesh Khanal (@deveshkhanal) January 28, 2016 Not many people it seems. Good content requires…
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Why you exist is not your product. Your WHY is the problem your product solves.
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There’s no denying it. Over the past few years, the marketing landscape has undergone a massive transformation fueled by content, mobile and social technologies. Content marketing has become an essential and powerful practice for marketers to…
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We recently surveyed 1,000+ SMB marketers on their content activities. 80% claimed they invested time to maintain a blog, which is great. Creating content is now an accepted necessity, especially for small and medium-sized businesses…
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If you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices,…
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Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying…
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Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just…
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Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to conduct a basic Google…
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SEO marketing strategies are ever-evolving because of Google’s watchful eye and changing algorithms. What can you do to stay ahead of the curve and ensure longevity on page one? Last year I gave some solid…
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Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so…
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Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound…
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