If you are just getting started with content marketing, rebuilding your strategy, or simply having a hard time generating results from lead generation, this is for you. Too many marketers still believe it’s impossible to create content…
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How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask…
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If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the…
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What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go!…
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The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out…
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You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a…
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Has your content marketing strategy gone by the wayside? Do you lack a formal strategy altogether? If you feel like your content marketing isn’t where it needs to be, then now’s the time to get…
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You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers:…
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Social networks are trendy and a lot of companies see them as a good way to gain online visibility, but some of them still limit their actions on the internet. The reason for that? “My…
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Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing…
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Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and…
Read MoreIt takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we…
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When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the…
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Feeling lonely? If you’re a content marketer, there’s a reason: Most of us are one-person teams. And while going solo might make happy hour kinda dull, it doesn’t mean you can’t get lots done –…
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Marketing automation and content marketing: 5 steps to success. These five steps help take the mystery out of one of digital marketing’s mos
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Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with…
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A lot of marketers and advertisers criticize the marketing funnel for being too simplistic – too linear to be an accurate reflection of a real buyer’s journey. And to some extent, this criticism is fair….
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So you’ve hit a wall and don’t feel like writing new content. You may be sitting there thinking your old content isn’t doing much so why create anything new. This is a common feeling that…
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Content is an important part of getting the word out about the great work your business is doing. Whether you run an online retail store with a national reach or a local service-based firm, the…
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Among social networking platforms, Twitter stands out because of its severe character limit. Most sites allow you to post lengthy blogs or other long-form messages, but on Twitter, if you can’t say it in 140…
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Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build,…
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As you know, any good content marketing strategy needs to be tailored to a very specific target audience. If your target demographic happens to be women, then you need to hone in on strategies that…
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Instagram, the popular photo- and video-based social media platform, is not just for celebrities and teens. It can help small businesses increase their exposure, and generate leads and sales. Adding yet another social media channel to…
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Some of the primary goals of content marketing in 2016 are to attract backlinks and build an audience. For a business, this ultimately results in more brand exposure, better website metrics, and an increased opportunity…
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Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans…
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It can be a challenge finding a way to promote your content without appearing spammy. Here are 10 actionable ideas from the new book The Content Code
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Update: we’ve added a comparison chart to at the end of this post to give you a detailed and visual overview of the difference between marketing automation software and content marketing software. Today, content marketing is…
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Modern marketing has evolved over the last decades, and it’s nearly impossible to imagine a marketing strategy without blogging. Therefore, marketers attract bloggers to write savvy and interesting content as it helps to expand the…
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If you’re feeling short on time, you’re not alone. In 2014, Content Marketing Institute and MarketingProfs released a report noting that 69 percent of B2B marketers and 57 percent of B2C marketers share the same challenge…
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Who doesn’t want more search engine traffic? One of the main reasons we publish content is in hopes of attracting it. Just the tiniest fraction of the 213 million searches done per day can make…
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