In this week’s edition of Scoop.it’s lean content meetup, we were honored to welcome the the Content & Community Director of UserVoice, Evan Hamilton.
Ally Greer‘s insight:
In our last #leancontent meetup, UserVoice’s Evan Hamilton shared some great advice on creating and distributing content. The main questions answered included:
1. Why Content?
2. What Type of Content Should I Create?
3. How Should I Distribute my Content?
4. How do I Reap the Benefits of Content?
5. What Tips Can You Provide for Content Creation?
Check out the writeup to find out the answers!
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Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter.
Ally Greer‘s insight:
Twitter is one of the most efficient tools out there to connect with your audience, to share engaging information and content, and even to provide personal customer service. If you do it right, it’s a gold mine; if you don’t, it could result in disaster.
It may be true that “gold mine” and “disaster” are the two extremes and that it’s possible to be alright at Twitter, but who strives to be mediocre? If you want to rock it and make sure each and every tweet is the best it can possibly be, take these 6 tips into consideration the next time you sit down to write the perfect tweet.
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These are the slides of my talk at the Product Summit last week in San Francisco. Some say “good products don’t need marketing”. But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?
Ally Greer‘s insight:
Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:
The myth that not all startups need marketing is simply untrue.
Marketing is more than just talking about your product.
Though publicizing product launches, updates, and new releases is a part of marketing, it doesn’t do the trick on its own, but content marketing can be costly and time-consuming. The solution?…
- Leverage SlideShare presentations to share your vision
- Guest post to distribute your ideas
- Answer Quora questions that relate to your field
- Curate content relevant to your expertise
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Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an evolution of content development and content marketing strategies. Continue reading
“If the future of search is likely to be social, the future of social is likely to involve more search.”
This is a post I wrote for Fast Company on the conflicting tension I immediately saw following the launch of Graph Search by Facebook. Facebook’s new search tool will either have to remain private, resulting in limited, biased content, or make private data accessible to search.
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“Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.” – Marc Rougier, Co-Founder, Scoop.it
From Daily Edventures:
Educators often see the Internet as a double-edged sword. While the Web provides nearly limitless information on any given topic, that information is often unfiltered, unedited and unfocused. That’s where Marc Rougier and his company, Scoop.it, come in. While their tools were originally created to help marketers and entrepreneurs increase their online visibility, the company quickly discovered that teachers and students found the curation tool invaluable.
“Since the explosion of Web 2.0,” Rougier says, “we live in a world of information overload: everyone has become a producer of information.” This abundance of information, according to Rougier, has generated a double problem: “If everyone can speak, to whom should I listen?” (a problem of qualification of information — extracting the signal from the noise), and “If everyone can speak, how can I get heard?” (a problem of acquiring visibility, reputation, and a voice).
Here, the mission is to get students aware of the importance of information management — to let them really touch, first hand, the challenge of qualification and organization of data – whatever their subject of study. We live in a world of information abundance and (almost) information democracy. Yet, if we are not prepared for it, we can be force-fed by a very small amount of data (a unique video seen a billion times…) and even by false information, and let a vast amount of valuable data be wasted. Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.
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Ally Greer‘s insight:
2012 was quite the year for social media blunders. From American Apparrel offering a 20% coupon to help the victims of Hurricane Sandy deal with their “boredom,” to #McDStories to the worst hijacked hashtags, some brands proved that they need more than a few tips.
It’s time to be frank. Here are 7 ways to make yourself look terrible on social media. (Pro tip: you’re not supposed to do them.)
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Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big way, and brands and media organizations alike have yet to wake up to the…
Erin Griffith analyzes how the use of authorships combined with Google+ is now impacting Google search results.
This change is not new but, as she puts it, it is significant: “Google was always about the algorithm, not curation, certainly not curation through something as, well, human as a social network. The emphasis before was about what was on the page not who wrote it.”
While she focuses on the new importance of authorship given by Google, what’s happening is actually a mix of a couple of things which are in my opinion equally good:
- Social results
#1 means that an identified, reputable author will prevail; #2 is part of the social signal that Google uses more and more to rank results and that builds on curators’ activity.
Bottom line is that – as I predicted a while ago – the age of low-quality content cheaply produced by random anonymous writers in content farms for pure SEO purposes is over. By combining a measure of the author’s influence as well as taking into account curators’ appetite for a piece of content, Google is bringing quality back in the game. Which is good for authors, curators and… readers.
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Five years ago, SEO was all the buzz. Today, it has shifted to “content marketing,” which aims to create stories humans want to read and engage with. – The above chart is a good summary of this trend.
Shane Snow makes a good summary on Mashable of the trends impacting SEO these days. We moved from a machiavellian approach to game Google to influence-based content marketing because social media changed the game as others have observed before.
The success of Social Content Curation is a good example of that trend: human sharing and curating content beat the system and become such an important trend that Google had not only to change their algorithms but also start a social network just because of that.
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This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.
At the time of its creation, Buffer App didn’t have any users and its two young founders tried relentlessly to get any tech blogs to cover them. When this didn’t work, the co-founders asked themselves, “if no one else will write about us, why can’t we just write about ourselves?”
Since Leo was the “marketing guy,” he was charged with putting out as much content as he could to spread the word about Buffer App. Two years and a highly successful social media app later, Leo has learned some of the most important lessons in content marketing:
1. Pick Quantity over Quality
2. The Hidden Power of Images
3. Copy and Steal
4. Help 1 other person with each piece of content.
5. Show your passion and culture
Read more on leancontentmarketing.tumblr.com