Struggling with visibility and engagement? Curation is the answer
Content curation help brands increase their visibility and their customer engagment. Curation tools help pull, repurpose and publish content to creat
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The 3 content marketing problems that automation solves better than humans
By Grzegorz Błażewicz, CEO & Founder of SALESmanago Marketing Automation Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Neglecting these can truly undermine your efforts! To avoid such situation, combine content marketing […]
Read MoreMarketing automation and content marketing: 5 steps to success
Marketing automation and content marketing: 5 steps to success. These five steps help take the mystery out of one of digital marketing’s mos
Read MoreHow to define and measure ROI for your content marketing
What if you end up spending more money on it than it’s worth?
Read MoreContent marketing automation explained {video}
Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with…
Read MoreContent marketing automation do’s and don’ts
Confused on which tools to use, or how much automation to turn “on” in your content marketing? There’s a fine line. Read our guide!
Read MoreHow to harness the power of artificial intelligence for content marketing
AI isn’t going to replace marketers and marketing teams, it’s going to make them more efficient. It isn’t going to replace human intelligence, it’s going to add to it through uncovering new insights.
Read MoreHow to promote your content responsibly without alienating your audience
It can be a challenge finding a way to promote your content without appearing spammy. Here are 10 actionable ideas from the new book The Content Code
Read MoreHow to get more leads [and qualified leads] with content curation: 3 foolproof tactics
What attracted you to content marketing in the first place? If you’re like most business owners, it wasn’t because you wanted to publish boatloads of content. The real reason you got into this was to…
Read More20 + 2 content marketing tips you should be using
This list of content marketing tips is a must-read, including some that are often overlooked by many marketers. Find out what you could be missing out on.
Read More5 smart tricks to drive more website traffic with content curation
A lot of people turn to curation to help with their content creation workload. But that’s not the only thing content…
Read MoreHow to fit content curation into your content marketing strategy successfully
Looking for ways to improve the content you publish? You’re in good hands. Content curation is a great way to maximize the results of your content marketing efforts that allows you to create more quality content at scale, yet…
Read MoreThe best content marketing tools for the strategy phase (1/6)
Content marketing has a lot going for it. For starters, if you’ve got some content creation and promotion skills, it can be done nearly for free. It’s also a great way to build a trusting…
Read MoreHow to find awesome content your email subscribers will love
Are you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after…
Read MoreWhy re-publishing content to other platforms is a great way to fully leverage (and not replace) your blog
Rand’s presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.
Read MoreThe golden rule for creating successful content: why you need to start with WHY
Why you exist is not your product. Your WHY is the problem your product solves.
Read MoreQuantity vs quality: why a balance is key to content marketing success
This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on…
Read MoreEverything you need to know about curation in 2016: 8 content curation best practices
If you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices,…
Read MoreThe complete guide to optimizing the content marketing lifecycle
Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying…
Read MoreSocial media marketing: it’s complicated but rewarding
Facebook, Twitter, Instagram, LinkedIn and Pinterest boast a combined total of 2.5 billion active users. Let that sink in: there are 2.5 billion regularly updated accounts on those five platforms alone, so it’s no wonder…
Read MoreWhat mix of content is part of your social media marketing plan in 2016?
Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to conduct a basic Google…
Read MoreHow to scale content marketing through technology: 5 essential tips from Engagio’s Jon Miller
Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so…
Read MoreBest of content marketing articles, Q4 2015
We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take…
Read More20 websites that publish terrific content to curate
Google is a great tool. But it has its limitations. Like when you’re tired of doing keyword searches for content to share with your audience. You want to find the good stuff, but not the…
Read MoreA beginner’s guide to content curation
Never tried content curation? Not sure it could work for your business? Then this is the post for you. A beginner’s guide to content curation First things first: What is content curation? It can be…
Read MoreGetting started with Content Marketing – Hubspot & Scoop.it’s complete guide
To “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality. Since 90% of all the data in the…
Read MoreBest of content marketing articles, Q3 2015
Hi everyone, We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. And in extra, get the list of the best tools for the publishing phase…
Read MoreHow to use competitive research to improve your content marketing
Your content has a lot of competition. That’s a big challenge, but there’s a hidden opportunity there, too. With just a little bit of research you can find out how any piece of content performed….
Read More7 ways for small businesses to generate leads with social media
Small business owners aren’t usually on social media to share cat videos and indulge in celebrity gossip. They’re on social media for business. They do social media to gain exposure, but ultimately the goal is to get more business. Getting more business usually means getting more leads.
Unfortunately, getting leads from social media is not so easy. If you’re doing well at it, pat yourself on the back. Most marketers struggle with getting social media to work well for lead generation.
7 ways for small businesses to generate leads with social media
That’s what Ascend2 discovered when they tallied up the results of a lead generation survey of 300 marketers last month. Only 26% of the marketers they surveyed marked social media as among their more effective lead generation tactics.
Read MoreNo man is an island: content curation for content creators
“There is nothing new under the sun.”
What do you think of that quote? Is it depressing? Dismissive?
True?
True or not, that quote evokes a dilemma every content creator struggles with. We have a lot of content to create, and in one way or another, it’s all been created before.
Before you get on the defensive, let me explain what I mean by that.
Why we tend to create similar content
Our job is to create content that both serves our audience and meets business goals. To do that efficiently, we use proven formats (blog posts, white papers, tweets, etc). We answer common questions. We do this in ways that are familiar to our audience and easy for them to understand.
If we get too creative and too cutting-edge, we become hard to understand. As soon as our audience doesn’t understand us, they’re gone. The rest of the Internet – the easy-to-understand and endlessly diverting Internet – is only a click away.
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