The Scoop.it Content Marketing Blog

How to get more return on investment from content

Content Curation

How a Nobody can become a Somebody

This is a great post by Raymond Morin on how Social Influence and Curation are tightly interconnected. “The key to influence is based primarily on the quality and relevance of the content offered“, he writes, “Only by adding value to the maelstrom of content on the Web can a blogger reveal themselves as an influence […]

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Boost Your Website Traffic with Scoop.it

Sharon Hurley Hall wrote another piece on Scoop.it, this time giving great tips on how to drive traffic to your Web site using Scoop.it. As she puts it: “Curating content increases your authority, but it’s also a great way to drive traffic to your site.” The tips she gives are very useful and join some […]

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The KPI's of Curation

I’ve been asked on Quora to answer this question and I felt it was worth detailing. Social Media provides us with great ways to measure success – whether at the individual or the business level – as well as actionnable items. And Social Curation has an important role to play.

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Don't be a robot!

This presentation by Corinne Weisgerber touches in a very clear format on what separates aggregation than curation. And which, in my opinion, can be summarized by the human touch. While aggregation can be automated, curation is essentially the expression act of a human being. Building Thought Leadership through Content Curation View more presentations from Corinne […]

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