Sharing is caring. It’s cliché, but oh so true. While share counts may not be directly tied to your social media and content marketing ROI, many brand publishers measure the success of a piece of content by how many shares it gets.
In earlier posts we’ve talked about the psychological motivations behind what makes people want to share. We’ve also covered how to get in your audience’s head to find out what they want you to share (in other words – what they’re most interested in). For this installment of the sharing series, we’re focused on helping you make content easy to share by formatting it. These are all the tips and tricks of formatting and timing that have been shown to make a difference. Continue reading
The nofollow tag has accomplished the opposite of what it was set out to do a decade ago.
When nofollow became common knowledge as a tag, the ideal that Google had in mind for search engine optimization was based around the authoritative score or “trust” that sites had with regards to one another. Continue reading
Are you embarrassed by the social sharing counts on your blog posts? Do you hit publish… only to hear crickets?
If you’re not getting many – or any – shares for your content, there is one bright spot: You’re not alone. I’ve seen hundreds of good, even great blog posts with single digit share counts. On any given day, thousands of unshared updates stream through my social media accounts.
As you know, there’s a tremendous amount of content getting published. If you’re not getting any sharing love, consider what you’re up against. This infographic from Domo outlines the situation well. It shows how much content is published every minute. And it doesn’t even count the 2 million blog posts published every day. Continue reading
Companies tend to struggle to create and publish good content on their blog. If you’re a marketer, you’re most likely not a professional writer. Hence it can be difficult to figure out what your audience is interested in, write good content around those topics, all while running your other marketing tasks. And when your segment has many big actors with content marketing teams dedicated to maintaining an efficient blog, it can be challenging to try and compete with them. So it’s important to understand what matters in terms of content quantity and quality.
Publish good content, yes indeed. Here’s how.
If “Content Marketing is all the Marketing that’s left” – according to Seth Godin (best selling author, entrepreneur, marketer and public speaker) -, you want to do things right.
If you want to do things right and publish good content, you should… Continue reading
The success or failure of a piece of content is often measured by how many shares it gets. Hopefully, those shares are also part of a content strategy that’s driven by ROI. But whether they are or not, there’s almost always a push for more shares.
Social sharing and psychology are linked: if you want to get more shares from your content, it helps to take a look at the psychological drivers behind why content gets shared. These are the motivations behind sharing that are deeper than the typical techniques to get more shares. They go beyond tricks like including an image, choosing the right time to share, and crafting a click-worthy headline.
No matter how good blogging Apps like the beautiful Wordpress App can be, writing 800 words on your iPhone will never be easy. But just like pictures, curated posts are a natural fit for mobile users. Why? First, reading news on smartphones has become common and second, the creation effort involved in curation is more limited: adding a 150-200 word insights to something you’ve read and selected is easy.
So today, we’re glad to give you a tour of the new Scoop.it App for iPhone that, according to MarketingHits founder Brian Yanish who was among the firsts to spot it on the App store, is “making it easier than ever to curate“.
As content marketing has grown in popularity, marketers have become more familiar with how customers like to interact with information online. Visual content is a great cure for short attention spans, conveying a message succinctly, and it has the added benefit of presenting information in a shareable format. When a customer can see concepts illustrated in colorful, well-designed and compelling infographics, that customer may be better able to grasp those concepts than if they were outlined in writing. But if you want to make compelling infographics, you have to put some effort into it. Infographics are often driven by content, so it’s important to have a solid background before starting. Marketers should also have several unbiased people review the infographic to make sure it makes sense before publishing it. Here are a few ways infographics are gradually changing content marketing as we know it today.
90% of all the data in the world has been generated over the last two years? Faced with this huge, ever-increasing amount of data, threatened by social networks such as Facebook, search engines had to adapt or die. They found a better way of identifying quality and relevant content that genuinely addressed users’ needs. How can companies improve SEO to comply with secret algorithms that are constantly being revised by search engines?
Improve SEO by not doing SEO
That’s right! The old SEO is dead. Backlinks-only strategies are not only inefficient but condoned by search engines. As Neil Patel says, “you can’t just pop up an ugly website, throw up mediocre content, build a few links and expect to rank well”.
The only way to improve SEO now is to understand the new SEO: content marketing. Don’t do SEO, Search Engine Optimization like we meant it when the acronym was invented. Do content. Content that you audience cares about. Content that brings them added value. That’s how search engines feed their first page. Continue reading
If you don’t know how to promote content on social media, putting all the pieces together can feel like quite a challenge. There are so many options, so many technologies, and so many tips and tricks all clamoring for your attention.
To help distill the process down to it’s basic elements, we’ve created two imaginary business owners: Marisa, who owns a retail store, and Ted, who owns a professional services firm. This post will outline their businesses needs and their content promotion goals. Then it will lay out a detailed weekly content promotion plan and schedule for each of them.
Each promotion plan is a little different, because the businesses are different. Your business will be different than these plans too, of course. But after reading this you’ll know The basic elements of a promotion plan, how they should change with different business priorities and how to decide which options are best for you.
+670% in traffic growth on our landing pages,
+1161% more leads generated.
That’s what we achieved in just one year from Q1 2014 to Q1 2015.
All of this with a marketing team of 2 and Scoop.it Content Director, the tool we built to reach those goals.
If you want to achieve the same… You can! Continue reading