Communications from branded properties, celebrities, or anyone with a “following” can often come of as false, contrived, and sometimes insensitive, even if they have the best intentions. This article was inspired by a recent email campaign I received, where the “reply” email address was “firstname.lastname@example.org.” This gave me pause. I don’t know why this particular email campaign set me off, but I was genuinely irritated that they would really prevent me from interacting with their brand. Who wants to be told they actively can’t reach out to someone who is proactively talking to them. That’s basically a brand saying “you don’t matter and we don’t want to talk to you.”
It’s not uncommon to feel a sort of emptiness in life. People try all sorts of way to fill that void in all sorts of ways. The truly best way to fill a void is to either help others or help yourself. Filling the void with superficial filler and material items may not lead to true self-actualization. According to Everest CEO Francis Pedraza, learning and understanding what people truly need are huge advantages in both inside and outside the office. Here are a few ways that you can find contentment in life.
Our knowledge sharing institutions of today are beginning to “humanize,” to focus more of their resources on creating readable, shareable media than on reporting cold, hard facts, simply to stay relevant and on top of peoples’ online radars. To make facts more palatable, many medias will interpret ideas with respect to their own unique brand Point-of-View, one only has to consider CNN versus FOX news here in the USA. But, do institutions who stand and a major knowledge source for world readers have a responsibility to keep bias out of their findings? Is “fact omission” or “spin” an appropriate way to interact with vital facts? Or, as I seem to see it, has major marketing technique got its claws too far into our knowledge sharing institutions and our own lives (because, really, we as readers are the ones who perpetuate this problem). Continue reading
Several studies have shown that small and mid-size businesses massively use social media as a digital marketing tactic. But at Scoop.it we wanted to take it a step further: how do small and mid-sized businesses use social media? What are their key opportunities? Over the past few months, we surveyed more than 3,000 SMBs: some within the Scoop.it user base, some outside of it. We asked questions, collected behavioral data and discovered intriguing findings which we plan to release in several parts – the first of which being in this SlideShare presentation.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don’t see their future on LinkedIn and prefer to invest their time and effort in Facebook and Twitter. Interestingly, this is not because they don’t see the value: the large majority (67%) understands that LinkedIn is a great fit for them, but they simply don’t have the time nor the content they need to take advantage of LinkedIn Company Pages as an important marketing opportunity. Additionally, they lack ways to measure the impact their LinkedIn campaigns or content would have on their digital marketing strategies.
So today, we’re happy to announce that we’re introducing a solution to this problem by integrating LinkedIn Company Pages as a sharing option within Scoop.it… Continue reading
Social media has been changing recently with the advent of cool new curation tools like us and RebelMouse, all of which extend the life of your social content by significant margins. With this in mind, tweets and other posts that are simply headlines with a link are no longer good enough. As social media continues to morph, you need to think about social like you think about SEO — optimized for clicking. A million retweets don’t count for much if no one ever actually interacts with your brand. As you create positioning for your social content, consider these new Social Calls-to-Action, or SCTAs.
It may be hard to get into learning again after being out of any type of educational establishment for some time. It’s either because education loses its luster once we’re not being rewarded with letters and pieces of paper, or because we’re so used to being passively taught. We didn’t have to read the whole history (or economics or Philosophy of Man’s Infatuation With Bacon) book. We got an abridged version in class (okay not the bacon one) between daydreams and texting under the desk.
When you hear the word blogger, what image comes to mind? A sacred group of people anointed by the All Mighty with special powers who unleash their acerbic editorial tongue lashing from 40-story skyscrapers in major cities around the world? Or is it men and women in pajamas scattered across the country eating cereal while pontificating on vacuous subjects? Maybe it’s paparazzi celebrity stalkers with 50MM zoom lenses camping out in a rental car waiting to assault a model cheating on her husband with a sports star.
Recently, I’ve noticed a spike in the rate at which pop cultural current events get picked up in both major and minor media. A quick google search for “Miley Cyrus VMA” yields a shocking 71,600,000 results, many from massively influential media sources, such as CNN, the Huffington Post, and Mashable. Many of these sites don’t even include a commentary or any original content at all, choosing instead to simply re-post the notorious video. I also recently came across this post, where the author was so frustrated by the lack of views on his other, much more brilliant content, that he falsely labeled an article with “Miley Cyrus,” simply to get his content in front of people.
In case you hadn’t realized (or been on social media all day), today’s date is quite fun. It’s November 11th, 2013, also known as 11/12/13. Did you know that a couple even got married at 9:10 am, on live television?
For the sake of being extra cheesy, and a little bit due to not wanting to miss out on the date-related fun, I found this to be the perfect opportunity to showcase some of the amazing things you can find on Scoop.it. With the recent addition of Interest categories, discovering fascinating content is easier than ever, and connecting with likeminded individuals to build communities of interest is extra fun.
In that spirit, I present to you 11 interests / 12 curators / 13 topics that you might not have found before on Scoop.it.
The Scoop.it platform has been a perpetual work in progress for over two years. During that period, we’ve had lots of exciting accomplishments and releases, and it’s no secret that some features have remained hidden in the shadows.
As a part of the team working on building Scoop.it as the ultimate knowledge sharing hub, I like to think I know a thing or two about the product – and what fun is knowing things if you don’t get to share them? Continue reading