No man is an island: content curation for content creators

No man is an island: content curation for content creators

“There is nothing new under the sun.”

What do you think of that quote? Is it depressing? Dismissive?

True?

True or not, that quote evokes a dilemma every content creator struggles with. We have a lot of content to create, and in one way or another, it’s all been created before.

Before you get on the defensive, let me explain what I mean by that.

Why we tend to create similar content

Our job is to create content that both serves our audience and meets business goals. To do that efficiently, we use proven formats (blog posts, white papers, tweets, etc). We answer common questions. We do this in ways that are familiar to our audience and easy for them to understand.

If we get too creative and too cutting-edge, we become hard to understand. As soon as our audience doesn’t understand us, they’re gone. The rest of the Internet – the easy-to-understand and endlessly diverting Internet – is only a click away. Continue reading

Content marketing happy hour – August 27th in San Francisco

happy hour SF content marketing

We’re sad summer is ending… so we decided to make it last a bit longer!

Come at our content marketing happy hour to discuss marketing best practices with our team and your peers over food and drinks!

What - Happy hour in our office

Who - Marketers and content marketers

Where - Downtown San Francisco

When - Next Thursday August 27th starting at 6pm

We’ll stack the fridge with wine and beers and there will be cheese and pizzas.

Come with your marketer friends and let’s make it a party!

Of course, it’s free :)

But hurry… our office can’t host the entire content marketing scene so it’s first come first serve!

Register here.  Continue reading

Why you need to create a content marketing strategy

Why you need to create a content marketing strategy

The most popular digital marketing mantra in recent years has been “Content is King”, and while the mantra itself may be a touch overused, it is by no means inaccurate. Now more than ever it’s incredibly important to create – not just a content marketing strategy but – your own unique content marketing strategy if you hope to drive traffic and boost brand awareness from online channels.

This article dives into a bit of background on the recent popularity of content marketing, why you need to develop a content marketing strategy that is unique, and shows you where to find some of the newest strategies to set yourself apart from your competitors.

Continue reading

Content hubs: your secret to success in publishing (free eBook)

Content hubs are here - the secret to a long and prosperous life in publishing - ebook by scoopit and barry feldman

Content marketing sucks. What’s more, the coolest content marketers no longer have blogs. Wait. What? Has guest blogger Barry Feldman (please excuse the weird switch to the third-person voice) flown kamikaze into the Scoop.it blog to burn the place down? Continue reading

How to write good blog posts for your audience and SEO and make sure they perform

How to write good blog posts for your audience and SEO and make sure they perform

When I try to write good blog posts, it automatically becomes more difficult than it would be to have an interesting debate with someone, even if I had the same discussion and arguments. Ok first, what is a good blog post? It’s – of course – a post that converts. That brings you traffic. Leads. Revenue, you might dare? For that, your content needs to delight your audience. And if you want your audience to find this beautiful piece of content you spent hours writing, it needs to be SEO-proofed.


I was discussing with a friend last week and he asked me if I had a “process” in place that I followed when writing a blog post. No, I didn’t have a checklist with items that I crossed off to make sure I didn’t forget anything. But shouldn’t I?


That got me thinking about the methodology I built over time for my writing purposes (and that I’m sure I did not invent but whatever) and also to promote it accordingly. Unconsciously I use that methodology to try and write good blog posts, curate an existing post, or even re-work an article of a guest blogger. So I tried to lay down a list of these steps for you, hoping you can relate and use it at some point. Let me know if you liked it or if you’d add anything to it! Continue reading

How to blog more in 30 minutes a day or less – eBook

how to blog more and blog consistently in 30 min a day or less - ebook by scoop it - download now CTA

The key to content marketing success is to publish good content, but also to publish more content: you need to blog more and to blog consistently if you want to get tangible results. The times where you could publish an occasional epic piece of content such as a quarterly white paper or a yearly survey report and be “good to go” are gone.

Blog more consistently if you want more traffic and leads.

That’s the ultimate goal, isn’t it? You know that you need to have a blog, and a blog that doesn’t suck like many do. But having a blog and publishing a good piece of content every month is not enough. Why? Because for your audience to find your content when they ask Google a question, you need your content to answer the new SEO rules: Continue reading

Increase Facebook reach without paying for advertising

Increase Facebook reach without paying for advertising

Ahh, Facebook. We love to hate on them don’t we. It’s no surprise by now that Facebook organic reach is on its way out. We feel it on our pages and I’m sure you feel it on your pages too.
It’s getting harder and harder to avoid paying Facebook for visibility. The idyllic days when you could build a following and engagement on social networks through the shear strength of your community management skills seem like a fading memory. Continue reading

5 critical SEO tips to curate content like a king

5 critical SEO tips to curate content like a king

When you curate content the right way, you should never get in trouble with Google or your readers. In fact, it should do just the opposite: improve your search rankings and delight your readers and followers.

One common misconception about content curation is that it’s simply reposting entire pages of other people’s content on your own site. But let me be clear: this is not curation.

So, what is content curation? While there is some variance among definitions, I like how marketing expert Heidi Cohen defines it: “Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.” Continue reading