Is Content Marketing Hard? 7 Lessons Learned +1 (Curation)

b9004aa3-1f65-42c8-92db-eaea7a481f91.jpg

Is content marketing hard? “Content Marketing is a long term commitment.”

Read the full article at: www.verticalmeasures.com

In this article, Mike Huber rightly says “more is what you need when it comes to content marketing”, and then points out in 6. that “your team needs to be all in”. 

And since “the best time to start a content marketing program is 5 years ago and the second best time is today” and “1 in 1,691 at bats = grand slam”, you’d better start publishing content regularly now.

Our experience adds one lesson to this post: Continue reading

5 Content Marketing Rules for Google ’s New Algorithm

5 Content Marketing Rules for Google ’s New Algorithm

On April 21, 2015, Google made a massive update to their SEO algorithm and was clear that they’d be handing out manual penalties to websites that didn’t abide by mobile best practices. Don’t panic just yet—Google doesn’t expect every website to run out and develop and app or otherwise become their “best” mobile ready self. In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign).

Continue reading

9 Ways for SMBs to Beat Big Corporations on Social Media [With Examples]

9 Ways for SMBs to Beat Big Corporations on Social Media

Everybody loves an underdog. David versus Goliath… Your local bookstore versus Amazon… Marty’s Fish, Milk & Bait versus WalMart. All these battles, famous or not, tug at our heart strings. Trouble is, if you’re a small business owner, you know you need to do more than just tug at heart strings to make your business work. You need to actually get people in the door. You need to get them to buy things. Then you need them to come back.

Social media has long been hailed as a marketing equalizer. In many ways, it is. It’s free to create an account and free to post and to build your following (Facebook changes aside). But it’s time to get more specific about how to use social as a marketing equalizer. So here are 9 techniques SMBs can use to beat big corporations on social media. Continue reading

How to efficiently measure the impact of content marketing on lead generation

How many leads does your content generate

Sooner or later, especially for B2B companies, you’re going to be asked how much of an impact your content marketing efforts had on the #1 metric of all: revenue.

Lead generation is already a key objective for 83% of B2B content marketers and the trend is going up.

So how do you effectively measure the impact of your content marketing on lead generation for your company? Continue reading

Don’t Limit Your Content Marketing Team: Grow Your Content Production and Reach with Contributors

You Can’t Do it All on Your Own- Extend Your Content Marketing Team

Despite what my friend Eddie would say, even Messi can’t do it alone. Let’s see if some of these quotes I heard or felt about my content marketing team sound familiar:

“I’m always behind on my publishing goals”.

“I know if I had more content to distribute I would have more traffic on my website, but I don’t have enough resources to write this content”.

“My co-workers who are supposed to write something for me keep pushing back the deadline”.

“I can’t constantly follow up with all my co-workers to make sure they share my content to their social network”.

Rings a bell? Don’t worry there are ways to cope with that.

First of all, if you’re still not sure how content curation can solve some of your content struggles, then have a look at this must-read post by Heidi Cohen on the 3 no-brainer reasons you should start curating content, and then come back here for more tips.

I’ve identified two reasons to expand your content marketing team that can really help you increase your content production and your content reach: extend the party committee so others can write and curate with you, and/or leverage your co-workers’ social audience.

Continue reading

Influencer Activation – The Key To Content Marketing Amplification

Influencer Activation - The Key To Content Marketing Amplification

We’ve said it before: 90% of the world’s data has been generated in the past 2 years, and content marketing is approaching mass adoption. How can you break through the noise and get your message to the right people at the right time?

Many marketers are turning to influencers for content marketing amplification – in fact, a recent poll of 125 marketers shows 59% plan to increase their influencer marketing budget over the next 12 months. This means more marketing departments are devoting time and resources to creating authentic relationships with the people who matter most to their business – influencers who shape the industry as trusted resources. Continue reading

How to Make Old Content Topics More Exciting

How to Make Old Content Topics More Exciting

Obviously, one of the best ways to stay exciting is to look to what’s new—read up on industry news, check out your competitors’ blogs, and listen to what your customers are talking about, and use that information to generate some fresh, new material. However, this isn’t always possible. When it isn’t, you’ll have to look back at some of the older topics you’ve covered and find a way to present them as if they’re new—in a fresh, exciting way.

There are several strategies you can use to accomplish this. Continue reading

How to Build a Content Marketing System to Amplify your Blogging Efforts

How to Build a Content Marketing System to Amplify your Blogging Efforts

Content marketing has been the most successful method of acquiring users for our startup Process Street. A number of people ask me about my process (no pun) for creating and marketing content that drives users to our product, so I wanted to give the Scoop.it readers the inside scoop. Continue reading