“Recently we migrated our website so this time In this article we take a look at how to migrate a website from Hubspot to Wordpress.”
Hesitating to pay the full price for HubSpot when Wordpress is essentially free? This article gives an interesting perspective on how you can actually migrate to Wordpress from HubSpot.
Should you migrate from HubSpot to Wordpress?
A few things are interesting to note: Continue reading
Content is king. You know what it means to your business and to your marketing strategy. Content is your weapon of choice in the attention war. Continue reading
Content marketing continues to grow in importance for both B2B and B2C organizations, and as more and more businesses come to realize the importance of establishing thought leadership in their fields, those same businesses are finding that a disciplined, intelligent, and focused content marketing strategy is one of the best mechanisms by which to achieve their objectives.
But while we’ve all marveled at the publicity stunts of RedBull and other major brands with huge marketing budgets, we wanted to recap why and how content marketing applied to SMBs which, by definition, dont’ have as deep pockets.
Feeling hungover after the holiday? You’ll get over it. But how about your content strategy? Just like eating healthy largely depends on mixing diverse types of food, content marketing experts such as Heidi Cohen say you won’t achieve optimal results if you’re relying 100% on your own content for your marketing efforts. Don’t believe it? Read our own survey results on the ROI of content curation in the marketing mix.
One of the main ways to to leverage content curation for business is to add curated content to your website or blog. By selecting the most interesting content for your target audience and adding some context to it, you will naturally show your expertise to your visitors – a good objective in itself. But, if you do it right, you should also enjoy the following benefits:
Audience engagement as readers can now discover more interesting content than just your own stories or product news: loyal visitors will stay longer, hopping between related curated pieces, and have reasons for coming back or even subscribe to receive your email newsletters.
SEO as your Website now contains more quality content on your niche topic which can be indexed by Google. Not only will that content be well targeted and relevant but it will also be organized and contextualized which is what Google is looking for (more on seo benefits of content curation here).
Social Traffic as your readers can share content they like while directing traffic to your site (more on why you should use a content hub for your social media publishing here).
Conversions as readers of your curated content are not just clicking on links in your tweets or Facebook posts to end up on third-party websites, but are instead being directed to your own website that now acts as a content hub. You can incorporate call-to-actions in your hub to either contact you, subscribe to your newsletter or request a demo of your product (more on how to use content curation for inbound marketing and lead generation here).
So how do you integrate curated content to Wordpress in the right way, to reach these objectives?
Not all integrations are created equal, and some integrations will not deliver the above benefits in an optimal way. Here are the pros and cons of key integration options that you should be aware of:
Ever Googled yourself? What did you see? Did you like digital you? Are you visible in an Internet century? Here are the steps to creating a personal brand.
Five years ago, I didn’t think much of the concept of personal brand: it felt artificial and vain. I had a reputation of course and I felt strongly about it. But a brand? I also had opinions and felt I had some expertise. But did that make me a thought leader?
Since then, Web 2.0 has changed the way we are perceived by others. It gave us an opportunity to exist which became an obligation to maintain our online presence: whether we like it or not, we are the content we publish.
Jeff Bullas has built a strong personal brand through his blog and he articulates in this post the 10 principles he’s prescribing to develop your personal brand.
10 is a lot. And this list might sound overwhelming… So here’s my take on it: Continue reading
Here’s one of the most significant tenets of content marketing: People like to do business with other people. They don’t like to do business with faceless, anonymous, inhuman brands or big corporations.
Occasionally people ask us how they could fully automate their content publishing. They’d like to not only get content suggestions automatically but also that this content be published automatically. They’d want to set up once and then forget their content marketing while just reaping the benefits of it. I don’t blame them and I even understand them. But content simply doesn’t work that way for the precise reason Amanda Clark from Grammar Chic introduces this post we’ve curated.
Communication is fundamentally human.
It’s not just an ethical question but it’s also a matter of efficiency Continue reading
Creating original content on an ongoing basis can be a challenge, so most marketers practice the fine art of content repurposing.
As a kid my favorite game was to play Lego and build, deconstruct and rebuild stuff (spaceships mostly: I’m a geek…). As a father, I’ve been fascinated to see that construction game becoming my kids’ favorite too and see what they came out with in terms of new ideas to build. This is what this post by Leed Odden made me think about so here’s a good question for all content marketers:
Are you thinking of your content as modular lego-type building blocks? Continue reading
“The need for content has moved beyond a traditional marketing department’s ability to create and is now everyone’s job.”
Or why Content Marketing needs to grow beyond the marketing team (as I also wrote about in that post). Now, where I disagree with John Jantsch is when he uses the word “creation”. I talk to hundreds of business owners, entrepreneurs and even VP Marketing at larger companies which all tell me how incredibly hard it is to get non-marketers to create content.
Don’t fool yourself: you won’t get everybody to create content.
But here’s what you can do very easily. Continue reading
“Content is king!”
“Content is the new SEO!”
“Content is the new PR!”
What isn’t content these days? You hear about it all the time, you know you have to do it, you might even be doing it. But, are you doing it right? Just because you’ve started a blog, doesn’t mean you’re a content marketer. Don’t worry, though, I’m here with a few reasons why your blog might suck and some tips to change that