How to use video to optimize your content marketing lifecycle – webinar with Wistia & Scoop.it

how to use video to optimize your content marketing lifecycle

As marketers, we’re always looking to improve our content, and using video allows you to just that. Videos that explain, teach, and delight give your content a strong boost, and help to bring your audience closer to your brand. According Continue reading

How to analyze your content to generate maximum content marketing ROI (5/6)

how to analyze your content to generate maximum content marketing ROI phase 5 content marketing lifecycle

While producing and promoting your content is important, measuring the effectiveness of your efforts is vital for content marketing success. Most marketers today struggle with how to prove concrete ROI from their content marketing, and over 56% admit either failing or lacking clarity entirely on whether Continue reading

The best content marketing tools for the planning phase (2/6)

best content marketing tools for the planning phase of the CM lifecycle

Earlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided you’re willing to invest the Continue reading