The Lean Content Marketing Blog

How to get more return on investment from content

Best Practices

How to design a content strategy that generates leads from day one – Scoop.it webinar

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If you are just getting started with content marketing, rebuilding your strategy, or simply having a hard time generating results from lead generation, this is for you. Too many marketers still believe it’s impossible to create content that will generate leads from the very beginning. Yet, they know that all content should convert. And ideally, it should […]

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3 strategies for making your website’s content easier to consume

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If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the most frequently overlooked elements is “readability.” How easy is it for your website visitors to find and read your content? […]

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This week in content marketing: tips, AI & video marketing

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What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go! 4 content marketing things that turn off your audience by Neil Patel, Content Marketing Institute “The farther you get from […]

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4 unique ways to connect with customers through content

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The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out and connect with customers. The question is, are you seizing the opportunities you have to create meaningful connections through custom […]

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5 signs your digital marketing strategy just isn’t working

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You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a digital marketing strategy in place, doesn’t mean it’s working. This is a lesson many have to learn the hard way. […]

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Want to be a successful content marketer? Do these 10 things

want-to-be-a-successful-content-marketer-do-these-10-things-scoop-it-final

You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? […]

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3 reasons why you should include content marketing in your 2017 budget

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Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing strategy, in addition to your usual marketing efforts? Here are 3 reasons why you should consider it. 1. Drive high-quality […]

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6 unexpected ways you’ll benefit from writing content

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Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and dozens of other benefits. However, the process of actually writing the content can also be beneficial for you—as a business […]

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How to let visual content lead the way

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When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the positive results you want without putting a heavy emphasis on the visual side of content.   The rising popularity of […]

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Content curation: your best bet if you’re looking to save time and money

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“Content curation builds trust and credibility for your brand because it keeps customers informed. Your curation efforts educate and engage customers, providing them with a valuable service—which they will appreciate because it relieves them of the need to source content on their own” Read the full article at www.marketingprofs.com In this post, our good friend Paul […]

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Content marketing automation explained {video}

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Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with almost 1 billion articles published giving you content marketing best practices, it’s hard to know what you should prioritize your […]

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4 ways to supercharge your funnel with video marketing

4 ways to supercharge your funnel with video marketing

A lot of marketers and advertisers criticize the marketing funnel for being too simplistic – too linear to be an accurate reflection of a real buyer’s journey. And to some extent, this criticism is fair. Customers in the real world follow a path to purchase that’s anything but linear. They’re probably not going from awareness […]

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6 tips for managing your business’s content more efficiently as a team

6 tips for managing your business's content more efficiently as a team

Content is an important part of getting the word out about the great work your business is doing. Whether you run an online retail store with a national reach or a local service-based firm, the right content marketing strategy can make all the difference. However, a business owner can’t do everything alone and as a […]

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15 actionable tips to be a more efficient content marketer

15 actionable tips to be a more efficient content marketer

Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build, a new social media platform every year (or more) and a dozen different skills and software applications to master. While […]

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Instagram marketing: 6 content tips to engage your audience

Instagram marketing 6 content tips for small businesses

Instagram, the popular photo- and video-based social media platform, is not just for celebrities and teens. It can help small businesses increase their exposure, and generate leads and sales. Adding yet another social media channel to your marketing mix might seem daunting; you have to produce even more content to provide real value for users. With Instagram, however, […]

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How to construct an effective link building campaign: 5 content formats you should be using

how to construct an effective link building campaign 5 content formats

Some of the primary goals of content marketing in 2016 are to attract backlinks and build an audience. For a business, this ultimately results in more brand exposure, better website metrics, and an increased opportunity to upsell. But link building campaigns can’t succeed without the right types of content. The question is, which content formats should […]

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Don’t be afraid of the content bots: 5 ways to leverage the benefits of artificial intelligence for content marketing

5 ways to leverage the benefits of artificial intelligence for content marketing

Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans and which ones were produced by automated writing? Well, that’s exactly what Mark Schaefer addressed recently. To find out that… […]

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Why marketing automation software is not enough to cover all your content marketing bases

why marketing automation software isn't enough to cover all your content marketing bases

Update: we’ve added a comparison chart to at the end of this post to give you a detailed and visual overview of the difference between marketing automation software and content marketing software. Today, content marketing is an indispensable practice for marketers, with 88% of B2B marketers using it to generate traffic, leads and revenue. But while it’s […]

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How to build your authority as a writer: 9 proven ways

how to build your authority as a writer 9 proven ways

Modern marketing has evolved over the last decades, and it’s nearly impossible to imagine a marketing strategy without blogging. Therefore, marketers attract bloggers to write savvy and interesting content as it helps to expand the audience and build trust. And more often than not, a writer should establish a community of readers, but how to […]

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3 productivity tips for busy marketers to increase content marketing success

3 productivity tips for busy marketers to increase content marketing success

If you’re feeling short on time, you’re not alone. In 2014, Content Marketing Institute and MarketingProfs released a report noting that 69 percent of B2B marketers and 57 percent of B2C marketers share the same challenge of their job: lack of time. Technology connects everyone online. It’s the reason content marketing is so powerful. But connecting with […]

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