The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Best Practices

How Successful Content Writers Fight Distraction and Find Success

Is there anything better than being a freelance content writer? You get the opportunity to express your thoughts, ideas, and opinions on a variety of topics, all while enjoying the flexibility to work remotely and carve out your own hours. It’s a rewarding career path with plenty of growth potential and exciting opportunities. But if there’s one thing that will prevent you from being successful, it’s distractions.

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Content curation for social selling; how to get even better results

Content curation is a great asset available for marketers to maximize the impact of social selling programs. Scoop.it recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy? All the answers below, and also in […]

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Content Hubs: Your Ultimate Quick-Start Guide

If you’re like most content marketers, you’re dealing with consistent pressures and demands of the industry. If you fail to keep up, you can’t see results. Because…

An estimated 50% of all content is going completely unused. Evergreen, high-quality content has never been more paramount to the content strategy success, and you can’t afford any time to waste on content that won’t bring you ROI.

Ranking in search to get in front of your target audience takes time. Only 22% of pages that rank in the top 10 results were created in the last year.

The need to have an omni-channel strategy is at its peak. Even though it requires more time and planning than single-channel content, businesses who adopt it achieve 91% greater year-over-year customer retention rates.

Remember: people aren’t searching for content. No one wakes up and wants to watch a webinar or read a whitepaper. Instead, they are searching for solutions and answers. If you’re the one providing answers, you can win them over and turn them into loyal, returning readers and visitors.

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Content Curation: What it Really Takes to Skyrocket Your Brand’s Credibility

It’s often a challenge to dive into content marketing head first.

It costs you money and time. You can’t see results quickly. And on top of that, if you’re going in the wrong direction, it might take you months until you realize it.

To make content marketing work for the organization—meaning, to make it sell and bring positive return on investment—companies fall into the trap of only talking about themselves.

While this works later on in the funnel when potential customers are ready to buy, there is a key element that needs to happen beforehand: their trust in your capability to solve the challenge they’re facing. In other words, they have to rely on you first.

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Content Curation and WordPress: The Perfect Fit

The demand for companies to create quality content is at an all-time high—and it’s no surprise.

The alternatives simply don’t work. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you.

In fact, content is so highly prioritized that content writing and editing skills are among those with the highest demand in the jobs market.

Blogging has been the backbone of growth for companies across industries, and it’s thanks to the fact that:

Websites with a blog tend to have 434% more indexed pages
Companies who blog receive 97% more links to their website
Blogs have been rated as the 5th most trusted source for accurate online information
On top of that, blogging sparks word-of-mouth promotion because 94% of people who share posts do so because they think it might be helpful to other. In other words, bringing value to your audience means they will want to pass that value onto someone else.

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Why You Should Stop Talking About Yourself in Your Content Marketing

Why You Should Stop Talking About Yourself in Your Content Marketing

“We’re doing content marketing to rank in search and attract more leads.” How many times have you heard someone say this, or even thought that to yourself? While no one can deny the advantages content marketing brings, the statement above is driven by what content marketing does for the company, not for the consumer. Now […]

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Straightforward Ways for Better Link Building

Straightforward ways for better link building

Won’t a webmaster like his/her website to rank on top SERPs? This question has “yes” as a universal answer because we are ambitious about what follows -more organic traffic, reach, conversions, and ultimately more revenue. SEO experts work on decoding Google’s ranking parameters everyday, and still aren’t successful in that process. However, what we know […]

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5 Definitive Steps to Write Content That Ranks Above Competitor’s in Search

To grow your website, you basically need to focus on two things:
– You need to produce content that engages and excites your visitors.
– You need to drive enough traffic to your website.

Ideally, once those two things are in place, your ideal customers will discover your website, possibly bookmark it, link to it and further refer their friends and fans to your web pages.

That said, here’s the difficult (but achievable) part: For you to generate a lot of traffic, you need more than average content.

If your competitors are dominating the search engine results for your target keywords, then you have to create a more compelling content in order to outsmart them. There’s no shortcut!

There’s no arguing the fact that search engine is, and will always remain the best source of traffic any website can get.

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How to Use Customer Testimonials to Grow Your Business

How to use customer testimonials to grow your business

When it comes to getting the word out about your business, nothing beats word of mouth. Customers want to buy products and services from people they trust, and having a friend recommend your business is the next best thing to knowing you personally. One way to capture the spirit of word-of-mouth advertising is to present customer testimonials on your website, social media, and print materials, showcasing reviews from people who enthusiastically recommend you.

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Paid Content Distribution: How to Win With Your Perfect Audience

As content marketers, we place an astonishing amount of focus on content production. We look for ways to streamline these processes and create more with less without taking the time to reflect on the impact our content is making.

Production also seems to be the leading marketer’s challenge. However, it’s the content promotion that has the final word in deciding whether a piece of content was successful.

With the decline of organic reach, paid content distribution comes as a powerful tool of every savvy marketer. Let’s look into why organic promotion is a challenge, and the five steps to overcoming it.

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Content Curation Strategy: A Comprehensive Hands-On Guide

When businesses decide to give content curation a shot, they usually take one of the two paths: they jump in head-first with no strategy at all, or they overthink they strategy and rarely do anything.

You can see the first scenario quite often, and it’s no surprise.

Content curation feels like a simple thing to do—you find the content you like, you share it along with your thoughts on it, and you move on. Your content calendar is full and your boss is happy. But this approach means you’re investing your time into something you can’t quite measure the results of.

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Is your employee advocacy program failing? Here’s how to fix it

employee advocacy program

“Why the hell don’t my co-workers share any of my content”? As a marketer, you probably asked yourself that question at least once. Get your colleagues to share corporate content is indeed tricky. Last year, we surveyed 1000+ marketers and here’s what we found out: only 20% of them managed to get their colleagues to share their […]

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5 proven benefits of editorial calendars

Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow it in a disciplined way. Basically, “random acts of content” is when you just publish whatever occurs to you, without […]

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3 ways to get the most out of your blog content

A recent study from HubSpot.com reported that 60% of marketers say blog content creation is their top inbound marketing priority. And yet, for those of us just starting out, the goals of blog content remain nebulous. It’s often said that content blogging has different goals than traditional advertising. But if that’s true, then how is it […]

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What’s the secret to developing content that stands out?

There’s more to being successful in online marketing than creating and publishing content. These are important steps in the process, but they don’t guarantee results. Everyone is publishing content these days and you have to fight for a portion of your customers’ dwindling attention span. Content clutter abounds Noisy is the only way to describe […]

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6 surprisingly simple ways to become a more confident writer

There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from someone else and share it with your audience, you may be falling prey to this dangerous trend. You may assume […]

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How to design a content strategy that generates leads from day one

If you are just getting started with content marketing, rebuilding your strategy, or simply having a hard time generating results from lead generation, this is for you. Too many marketers still believe it’s impossible to create content that will generate leads from the very beginning. Yet, they know that all content should convert. And ideally, it should […]

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3 strategies for making your website’s content easier to consume

If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the most frequently overlooked elements is “readability.” How easy is it for your website visitors to find and read your content? […]

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This week in content marketing: tips, AI & video marketing

What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go! 4 content marketing things that turn off your audience by Neil Patel, Content Marketing Institute “The farther you get from […]

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4 unique ways to connect with customers through content

The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out and connect with customers. The question is, are you seizing the opportunities you have to create meaningful connections through custom […]

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