“We’re doing content marketing to rank in search and attract more leads.” How many times have you heard someone say this, or even thought that to yourself? While no one can deny the advantages content marketing brings, the statement above is driven by what content marketing does for the company, not for the consumer. Now […]Read More
Won’t a webmaster like his/her website to rank on top SERPs? This question has “yes” as a universal answer because we are ambitious about what follows -more organic traffic, reach, conversions, and ultimately more revenue. SEO experts work on decoding Google’s ranking parameters everyday, and still aren’t successful in that process. However, what we know […]Read More
To grow your website, you basically need to focus on two things:
– You need to produce content that engages and excites your visitors.
– You need to drive enough traffic to your website.
Ideally, once those two things are in place, your ideal customers will discover your website, possibly bookmark it, link to it and further refer their friends and fans to your web pages.
That said, here’s the difficult (but achievable) part: For you to generate a lot of traffic, you need more than average content.
If your competitors are dominating the search engine results for your target keywords, then you have to create a more compelling content in order to outsmart them. There’s no shortcut!
There’s no arguing the fact that search engine is, and will always remain the best source of traffic any website can get.Read More
When it comes to getting the word out about your business, nothing beats word of mouth. Customers want to buy products and services from people they trust, and having a friend recommend your business is the next best thing to knowing you personally. One way to capture the spirit of word-of-mouth advertising is to present customer testimonials on your website, social media, and print materials, showcasing reviews from people who enthusiastically recommend you.Read More
As content marketers, we place an astonishing amount of focus on content production. We look for ways to streamline these processes and create more with less without taking the time to reflect on the impact our content is making.
Production also seems to be the leading marketer’s challenge. However, it’s the content promotion that has the final word in deciding whether a piece of content was successful.
With the decline of organic reach, paid content distribution comes as a powerful tool of every savvy marketer. Let’s look into why organic promotion is a challenge, and the five steps to overcoming it.Read More
How long does it take to write a blog post? If you’re an average blogger writing the average blog post, it’s 3 hours and 20 minutes. But writing that post is just one step of the process, isn’t it? There’s also: Picking the blog post topic Planning the blog post’s phases of development Assigning the […]Read More
Social selling.If you’ve never heard the word before, you might think it’s some strange new technique devised as an icebreaker for networking events, or perhaps just a new name for Tupperware parties.The reality is much simpler – and much less awkward. Social selling is just using social media to generate relationships, leads, and eventually, sales.Here’s […]Read More
“Why the hell don’t my co-workers share any of my content”? As a marketer, you probably asked yourself that question at least once. Get your colleagues to share corporate content is indeed tricky. Last year, we surveyed 1000+ marketers and here’s what we found out: only 20% of them managed to get their colleagues to share their […]Read More
Every week, I consume content. Actually, lots of content 😉 And I found some amazing, very insightful pieces – I thought I must share them with you folks. So here we go, here are my favorite posts of the week on content strategy. Your content strategy needs more consistency – by John Hall If you’re not […]Read More
You know you need an editorial calendar. Maybe you know because you read our earlier post about it, or you know because you’re already using one… or you know because you’ve just had it with trying to manage a content marketing program with post-it notes. Whatever the reason, you’re ready to dive in. You’ve picked […]Read More
When it comes to reaching customers online and convincing them to purchase your products and services, trust is a major factor. Customers aren’t going to do business with a company they don’t trust. And while there are plenty of ways to establish trust, website testimonials play a significant role. Why testimonials work In order to […]Read More
It’s 2017. And what that means is that there’s no excuse for bad content. Gone are the days when you could publish fluff listicles with vaguely related stock photos and expect to drive great traffic. The modern content marketer is (I hope) a little savvier, a little more sophisticated. Part of this is a having […]Read More
Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow it in a disciplined way. Basically, “random acts of content” is when you just publish whatever occurs to you, without […]Read More
In the world of SEO, tips posts are your bread and butter – people love it when you tell them exactly what strategies to use in order to build professional success. The problem with these posts, though, is that they break a basic rule of teaching: offering the “how” without helping your readers understand the […]Read More
A recent study from HubSpot.com reported that 60% of marketers say blog content creation is their top inbound marketing priority. And yet, for those of us just starting out, the goals of blog content remain nebulous. It’s often said that content blogging has different goals than traditional advertising. But if that’s true, then how is it […]Read More
There’s more to being successful in online marketing than creating and publishing content. These are important steps in the process, but they don’t guarantee results. Everyone is publishing content these days and you have to fight for a portion of your customers’ dwindling attention span. Content clutter abounds Noisy is the only way to describe […]Read More
It’s not always easy to create a piece of content that reflects well on your brand and resonates with your target audience. So when you’re able to create content like this, you want to make sure you get the most out of it. That’s why leading brands spend so much time focusing on ways to […]Read More
A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals. You may often find that you are receiving content late from your team, that it’s not up to scratch, has been rushed, or just never materializes. The tips in this article should help you to […]Read More
There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from someone else and share it with your audience, you may be falling prey to this dangerous trend. You may assume […]Read More
A blogger’s job is much more than just writing. If you only write and post, there’s a chance nobody will see your content. Your blog is a tool to help you accomplish a goal. Whether you’re just trying to educate people, build a contact list, generate revenue, or build backlinks to your website through guest […]Read More
If you are just getting started with content marketing, rebuilding your strategy, or simply having a hard time generating results from lead generation, this is for you. Too many marketers still believe it’s impossible to create content that will generate leads from the very beginning. Yet, they know that all content should convert. And ideally, it should […]Read More
How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask the opinion of an old-school copywriter. Many of them would recommend spending half of your writing time on the headline. […]Read More
If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the most frequently overlooked elements is “readability.” How easy is it for your website visitors to find and read your content? […]Read More
What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go! 4 content marketing things that turn off your audience by Neil Patel, Content Marketing Institute “The farther you get from […]Read More
The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out and connect with customers. The question is, are you seizing the opportunities you have to create meaningful connections through custom […]Read More
You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a digital marketing strategy in place, doesn’t mean it’s working. This is a lesson many have to learn the hard way. […]Read More
Has your content marketing strategy gone by the wayside? Do you lack a formal strategy altogether? If you feel like your content marketing isn’t where it needs to be, then now’s the time to get back on track. And temporarily working with a specialized consultant may be the answer to your woes. Signs your content […]Read More
You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? […]Read More
Social networks are trendy and a lot of companies see them as a good way to gain online visibility, but some of them still limit their actions on the internet. The reason for that? “My audience doesn’t use social media…” they would say. Is that a valid reason to do nothing? Here is some food for […]Read More
Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing strategy, in addition to your usual marketing efforts? Here are 3 reasons why you should consider it. 1. Drive high-quality […]Read More