The Lean Content Marketing Blog

How to get more return on investment from content

Best Practices

3 reasons why you should include content marketing in your 2017 budget

3-reasons-why-you-should-include-content-marketing-in-your-2017-budget-scoop-it-final

Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing strategy, in addition to your usual marketing efforts? Here are 3 reasons why you should consider it. 1. Drive high-quality […]

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6 unexpected ways you’ll benefit from writing content

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Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and dozens of other benefits. However, the process of actually writing the content can also be beneficial for you—as a business […]

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How to let visual content lead the way

how-to-let-visual-content-lead-the-way-scoop-it-final

When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the positive results you want without putting a heavy emphasis on the visual side of content.   The rising popularity of […]

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Content curation: your best bet if you’re looking to save time and money

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“Content curation builds trust and credibility for your brand because it keeps customers informed. Your curation efforts educate and engage customers, providing them with a valuable service—which they will appreciate because it relieves them of the need to source content on their own” Read the full article at www.marketingprofs.com In this post, our good friend Paul […]

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Content marketing automation explained {video}

content-marketing-automation-explained-video

Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with almost 1 billion articles published giving you content marketing best practices, it’s hard to know what you should prioritize your […]

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4 ways to supercharge your funnel with video marketing

4 ways to supercharge your funnel with video marketing

A lot of marketers and advertisers criticize the marketing funnel for being too simplistic – too linear to be an accurate reflection of a real buyer’s journey. And to some extent, this criticism is fair. Customers in the real world follow a path to purchase that’s anything but linear. They’re probably not going from awareness […]

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6 tips for managing your business’s content more efficiently as a team

6 tips for managing your business's content more efficiently as a team

Content is an important part of getting the word out about the great work your business is doing. Whether you run an online retail store with a national reach or a local service-based firm, the right content marketing strategy can make all the difference. However, a business owner can’t do everything alone and as a […]

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15 actionable tips to be a more efficient content marketer

15 actionable tips to be a more efficient content marketer

Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build, a new social media platform every year (or more) and a dozen different skills and software applications to master. While […]

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Instagram marketing: 6 content tips to engage your audience

Instagram marketing 6 content tips for small businesses

Instagram, the popular photo- and video-based social media platform, is not just for celebrities and teens. It can help small businesses increase their exposure, and generate leads and sales. Adding yet another social media channel to your marketing mix might seem daunting; you have to produce even more content to provide real value for users. With Instagram, however, […]

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How to construct an effective link building campaign: 5 content formats you should be using

how to construct an effective link building campaign 5 content formats

Some of the primary goals of content marketing in 2016 are to attract backlinks and build an audience. For a business, this ultimately results in more brand exposure, better website metrics, and an increased opportunity to upsell. But link building campaigns can’t succeed without the right types of content. The question is, which content formats should […]

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Don’t be afraid of the content bots: 5 ways to leverage the benefits of artificial intelligence for content marketing

5 ways to leverage the benefits of artificial intelligence for content marketing

Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans and which ones were produced by automated writing? Well, that’s exactly what Mark Schaefer addressed recently. To find out that… […]

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Why marketing automation software is not enough to cover all your content marketing bases

why marketing automation software isn't enough to cover all your content marketing bases

Today, content marketing is an indispensable practice for marketers, with 88% of B2B marketers using it to generate traffic, leads and revenue. But while it’s an effective technique for marketers to use to grow their businesses, it’s also a highly-complex process with a lot of moving parts. Content marketing today is about much more than simply […]

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How to build your authority as a writer: 9 proven ways

how to build your authority as a writer 9 proven ways

Modern marketing has evolved over the last decades, and it’s nearly impossible to imagine a marketing strategy without blogging. Therefore, marketers attract bloggers to write savvy and interesting content as it helps to expand the audience and build trust. And more often than not, a writer should establish a community of readers, but how to […]

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3 productivity tips for busy marketers to increase content marketing success

3 productivity tips for busy marketers to increase content marketing success

If you’re feeling short on time, you’re not alone. In 2014, Content Marketing Institute and MarketingProfs released a report noting that 69 percent of B2B marketers and 57 percent of B2C marketers share the same challenge of their job: lack of time. Technology connects everyone online. It’s the reason content marketing is so powerful. But connecting with […]

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The best tools to amplify your content marketing results for long-term success (6/6)

best tools to amplify your content marketing content marketing lifecycle amplify phase

There’s no escaping the fact that we live in an era where content marketing is simply everywhere, with 88% of B2B marketers reporting the use of content marketing in helping them to achieve their business goals. Yet despite its growing popularity, many marketers today still struggle with how to do it effectively, with an alarming 30% of […]

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7 ways to keep your social media feeds streaming with awesome content

how to keep your social media feeds streaming with awesome content

Social media accounts are hungry creatures. They have to be fed, but keeping them fed can be time consuming. Trouble is, unless your job title is “social media manager”, you’ve probably got other things you should be doing. So you either add some hours to an already long workweek, or you: Share less on social […]

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10 techniques to successfully amplify your content marketing (6/6)

10 techniques to successfully amplify your content

In an ideal world, you’d produce a great piece of content, hit publish and never have to worry about it again. In this same fairytale land, that piece of content would magically get directly in front of the audience you intended it for all on its own, and start generating traffic and leads immediately, without you having […]

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Why producing good content is not enough to succeed (and what to do about it)

why producing good content is not enough to succeed

Content production is a challenge that has dominated the content marketing space for a while now, with 54% of B2B marketers continuing to cite the creation of engaging content as their #1 content marketing challenge for 2016. Today, 80% of marketers create content, yet only 30% report their strategies as being effective. While it is a necessary and […]

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The ultimate list of tools you need to analyze your content (5/6)

best content marketing tools to analyze your content 5th phase content marketing lifecycle

Content marketing is the ultimate way to connect with your audience and build brand awareness. It allows you to tell your own unique story and increase visibility around your product or company. Content marketing is an ongoing cycle whereby success comes from continually optimizing your efforts in every phase of the content marketing lifecycle. It’s also considerably hard […]

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How to incorporate video into your content marketing for better results

how to use video to optimize your content marketing lifecycle

As marketers, we’re always looking to improve our content, and using video allows you to just that. Videos that explain, teach, and delight give your content a strong boost, and help to bring your audience closer to your brand. According to Wyzowl, 88% of businesses say that video is an important part of their marketing […]

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How to analyze your content to generate maximum content marketing ROI (5/6)

how to analyze your content to generate maximum content marketing ROI phase 5 content marketing lifecycle

While producing and promoting your content is important, measuring the effectiveness of your efforts is vital for content marketing success. Most marketers today struggle with how to prove concrete ROI from their content marketing, and over 56% admit either failing or lacking clarity entirely on whether they are successful or not. It’s easy to create content, hit publish and then forget […]

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