The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

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How and why should every company integrate industry trends on its website

Industry trends on your website: the why, what, and how

It’s no secret: we love content curation around here.

We encourage content teams, PR folks, educational organizations, non-profits, companies that want to build employee advocacy, and many others to trust the process of curating high-quality content.

From curated social posts and newsletters to fully fledged content hubs, you can support almost any marketing goal with content curation. Another excellent way to reap all the content curation benefits is the integration of industry trends and news to your website.

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How to create an engaging newsletter: Easy steps to get started

How to create an engaging newsletter: Easy steps to get started

There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer.

Data from 2019 shows that you can expect an average return of $42 for every $1 you spend. That opportunity is too good to miss, and businesses of all sizes know it.

According to the report from Emarsys, 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Email is a valuable tool across the whole customer journey.

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Content curation for nonprofits: benefits, ideas, and steps you can take today

If your job is to grow the reach and impact of your nonprofit, chances are you’re already stretched quite thin.

From traditional marketing to social media, and from organizing events to handling emails and press communication, you simply don’t have the time to create original content that’s relevant and timely.

Current crisis is showing us all just how important it is to adapt quickly when it comes to the content we use to communicate with those we care about the most in our communities.

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Content curation for internal communications: your go-to guide for success

If you’re in charge of your company’s communications, you have a lot on your plate at all times.

You’re handling media relationships, working with your social media team, and monitoring news about your company. You’re also making sure your communications are crisis-ready if needs be.

As we’ve already talked about, you can use content curation to make the job of your communications team significantly easier. With it, you can build a foundation that’s easy to use and allows you to work more efficiently.

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Content curation for communication teams: your guide for external audiences

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy.

But those aren’t the only roles that can benefit from content curation.

If you’re part of a communications team for your company (including if you’re a one-person team, of course), you’ll love the power of content curation.

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4 Types of Content You Should Publish and Promote in 2020

In 2020, there’s no longer any debate about the value of social media marketing. The only question is whether you’re going to be able to unlock that potential.

Effective social media marketing isn’t just about increasing your following on various platforms; it’s about attracting relevant audience members and getting them hooked on your content, as well as nurturing existing leads and customers for purchase readiness and improved lifetime customer value.

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Content Curation For Education: Benefits, Tips, and Use Cases You Need For Success

We’ve witnessed a massive shift in the way teaching and learning takes place in the last decade.

Knowledge and information used to be a limited, protected resource. For teachers and students alike, textbooks and libraries have been the only source of learning and development. In other words, options for finding new content to research, analyze, and learn from has conventionally been limited.

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How to use content to increase employee engagement, retention, and happiness

The growth of each company depends on two essential groups: its employees and its customers.

More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come.

However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help. It’s thanks to dedicated employees who genuinely care about your company’s future that you’ll see true success.

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7 of the Costliest Blogging Mistakes Businesses Frequently Make

It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. Unfortunately, these low barriers to entry enable businesses to start blogs without much of an investment in learning the ins and outs of how content marketing is supposed to fit into their larger digital strategies. At best, this wastes time and creative energy. At worst, it negatively impacts brand image and erodes trust with customers.

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Content alerts: why you need them and how to set them up right

Do you have a process of monitoring trending topics and content online?

Or content from your competitors?

How about mentions of your own brand (or founders and executives)?

There’s no one single place to do this. You can use Google search and social media platforms (search, hashtags, and mentions), Google alerts, and more.

These are all useful, but you might end up spending a lot of time jumping between tools and spending more time gathering this content than doing something about it—and that’s not fun, especially if you repeat this day after day.

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Curating Content for the Disabled: A Guide to Web Accessibility

Imagine this: You’re working on content curation for your business site’s blog. You’ve plotted out different audiences and created personas and researched which customer needs and interests you need to address. You’ve thought about which relevant content you need to keep driving traffic while advancing your other marketing goals.

And then a colleague upsets all your plans by pointing out that you’ve ignored everyone with disabilities. What do you do next?

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How to Improve Collaboration Between Marketers and Content Creators

By some estimates, as much as 90% of the marketing content that’s created never gets used.

There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line. Marketers contribute to content irrelevancy as well. When campaign priorities change quickly, whole collections of assets may no longer be useful if they don’t support the organization’s new goals.

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How can you edit and organize your content with Scoop.it

You already know that content curation can empower not just your content marketing, but all of your marketing efforts across the board.

Some of the biggest challenges that come with content curation include questions like:

How can I find the right content to curate?
What should be my content curation strategy?
Can I curate content without spending too much of my time?

We’ve put together a guide on discovering and curating content with Scoop.it—make sure to check it out if you already haven’t.

Now that you have the right tools to find and curate content, your next challenge may be this one: how can I edit and organize my content to make it easy to find, read, and share?

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Scoop.it new feature: level up your email newsletter campaigns in Scoop.it

The way we feel about newsletters here at Scoop.it was never a secret.

Some platforms diminish your reach so much it can destroy your business if you rely on them (looking at you, Facebook), and others get entirely wiped off the face of the planet (looking at you, Google+).

This dynamic will never end—platforms will always keep emerging and disappearing.

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3 Key Ingredients for Marketers to Provide Content that Sales Reps Love

Content marketing is no longer a new fad. It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. (Source CMI)

But, according to CSO Insights, only 32% of companies have a documented strategy to provide content for their salespeople. Why is this number so low? Because many organizations don’t understand why sales reps need content and what types of content to provide them to help them win more deals.

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How to boost your thought leadership with content 1/2

Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust.

Does that mean that content marketing and thought leadership are interchangeable concepts?

Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience.

Not quite. However, they feed into each other. Smart marketers and business owners infuse thought leadership into content marketing to carve out a unique, memorable position in the market for their company.

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Solving the Biggest Struggle of Your Employee Advocacy Program

Meta: Simplifying your content curation streamlines your employee advocacy program and takes the heavy-lift off your social media team, too.

One of the hardest parts of executing a successful social media strategy and employee advocacy program is content curation.  

It’s incredibly important to share quality third-party content to your followers in order to keep them interested in you, grow your followership, and remain a valuable source of information. Anyone could share content about themselves, but finding quality content that’s relevant to your target audience on a frequent and consistent basis can be extremely challenging.

“For me, this was the biggest challenge to running [an employee advocacy program],” said Kristen O’Neill, Corporate Social Media Manager for TransUnion in a webinar. “[It requires] constantly populating a platform with fresh content that’s going to be relevant to our many users.”

An employee advocacy program is a huge advantage to your social media strategy. People trust messages coming from your employees more than they trust messages coming from your brand. In fact, according to the MSLGroup, messages shared by employees are reshared 24x more frequently than those same messages coming from a brand account.

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[New eBook] The Ultimate Guide to Engage Your Audience With Curated Newsletters

A company’s content is how that company exists online.

Of course, it’s not the only way it exists: there are customer reviews, partnerships, word of mouth on social media, and many other corners of the internet that enable people to find you even if you’re not the one posting there.

But your content—your website, blog, emails, social media—is how you get to control and monitor that presence.

Content is the vehicle for your key messages. Yes, content marketing generates three times as many leads as channels like paid search (and costs less), but that’s not where its power ends.

As Content Marketing Institute stated, the content marketer of the future is the leader of their company’s communication strategy. They aren’t just focused on SEO, or sales enablement, or churning out content on demand.

in this eBook discover how to engage your audiences (internal, external etc) by using curated newsletters!

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Content Curation for Ecommerce Sites: Four Hacks You Should Know

If you’ve been reading this blog for a while, you’re no stranger to content curation. It’s the core of the content here and you’ve probably already discovered content curation mistakes you should avoid, how to make your content curation a success, and other helpful tips for businesses.

For e-commerce store owners, they already have a lot on their plates. There’s marketing, e-commerce SEO, inventory, audits, and many other aspects of running their business. Fortunately, content curation doesn’t have to be as demanding as other facets of running your store, but more on that later.

If you’re practicing content curation already following the tips found here, kudos to you. You may even have found some applications for e-commerce sites too! But for others who feel it applies only to tech companies, let’s change that, shall we?

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How to Build a World Class Remote Content Team

Content marketing is a powerful tool for any business, yet some shy away from it because they simply don’t know how to do it.

The truth is building a remote content team has never been easier thanks to the emergence of the gig economy and the ascendancy of technology that makes remote communication and collaboration more reliable than ever before. While having an in-house content team may be preferable for some firms, the reality is that remote teams are just as effective and much less costly.

In addition, by building a remote content team, you can draw from a global talent pool to find the perfect voice for your company’s brand and messaging.

Ready to get started? Here’s everything you need to know to build a world class remote content team:

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Employee advocacy & content curation: how you can boost engagement

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads?

Our relationships are powerful: they come with a built-in level of trust that no generic company message can replace. This is why employee advocacy is among the strongest assets a company can use.

At its core, employee advocacy is the promotion of a company by its employees. It primarily takes place online, with social media as the leading group of channels.

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How to Think About Your Curated Content: Key Dimensions to Consider

Curated content is the best way to keep your social channels and newsletters stocked with some of the best-written and most engaging articles on the internet. You can use it to research and fuel your own content creation efforts, while simultaneously keeping your audience up-to-date and informed on topics related to your industry, as covered by others.

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How to schedule and organize your curated content with Scoop.it publication calendar

Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point.

The benefits of content curation are endless. Curated content takes less time to generate and publish. It builds trust and authority. It engages your audience. It connects you with influencers and big names in your industry.

And, best of all, content curation brings you tangible results: qualified traffic, new leads, targeted engagement, and even more sales down the road.

We’ve always been proponents of strategic content curation. With strategy in mind, you can set and accomplish huge goals as a business, such as establishing partnerships, breaking into new markets, hitting revenue milestones, and more.

By focusing on the right topics at the right time, you can provide real value to your ideal audience.

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How Successful Content Writers Fight Distraction and Find Success

Is there anything better than being a freelance content writer? You get the opportunity to express your thoughts, ideas, and opinions on a variety of topics, all while enjoying the flexibility to work remotely and carve out your own hours. It’s a rewarding career path with plenty of growth potential and exciting opportunities. But if there’s one thing that will prevent you from being successful, it’s distractions.

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