How to Create Content for Each Stage of Your Sales Funnel
We often see content as a way to bring in traffic at the top of the funnel, but it’s a lot more than that.
Read MoreSearch Results for social
Content Curation for SEO: How To Make It Work
Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes?
Read MoreWhy Web Accessibility is an Important Ingredient to your Content Curation Strategy
Content curation isn’t merely about plotting out various audiences or researching about your users’ interests. There’s a ton more to content curation. And web accessibility for all users is one of them. That means taking into consideration the 1 out of 6 visitors to your website with disability. Read on to find out why it is essential to do so.
Read More4 Different Ways to Make Your Email Marketing More Engaging
Email marketing is an invaluable tool for companies trying to improve their relationship with customers and increase traffic to their website. However, it can be quite difficult to achieve success with email campaigns – more so than other forms of advertising.
Read MoreMake the most out of Scoop.it’s content distribution to engage your audience
Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year.
Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it.
If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen.
Read MoreHow to optimize your content publication process in Scoop.it
To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences.
Read More8 Rules for Effective Marketing Presentations
Gone are the days when marketers used to knock door-to-door for providing a brief about their products. The advent of digital marketing has connected the entire world virtually and has reduced the face-to-face interaction of marketers to infrequent marketing conferences and networking events. However, it has also pushed the marketing professionals to master the presentation skills to sustain this super-competitive environment and take their businesses to the next level.
Read MoreHow to engage your audience with a content hub
In 2021, what you do online defines how people perceive your business.
This is good news: it means you have plenty of control over your reputation and your brand image.
The bad news? To gain this control, you need to get intentional about the content you publish and curate.
What is a Twitter audit?
When it comes to social media marketing, many people take a set and forget their approach. They set up their Twitter account, begin posting, but never really take stock in whether or not their efforts are getting them the results they want.
Read MoreTypes of Content Each Member of Your Sales Team Should Be Curating
Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities.
So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.
Read MoreHow These 5 Brands Use Educational Content to Engage Customers
70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.
Read More10 Types of Visual Content that can Enhance Your Marketing Campaigns
You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) on a daily basis, but how many of them do you remember precisely? The ones you do remember have something unique that appeals to your emotions and subconscious mind.
Read MoreThe 7 Types of Content That Dictate Your Online Reputation
Your online reputation is indispensable. You might be a startup attempting to grow to massive heights. You might be an organization looking to reach more people. Or you might just be a professional hoping to increase your job prospects and network with more prospective employers. No matter what, your reputation will play a massive role in whether you can achieve your goals.
Read More5 Ways to Organize Content on Your WordPress Website
Does your WordPress website need some organizing? If your main menu includes every imaginable item, your old post doesn’t exist anymore, and your categories overlap, it’s time to do some cleaning. Because here’s the thing: confused visitors leaving your site means losing traffic
Read More5 Ways to Make Custom Images for Your Blog Posts Without Hiring a Designer
Have you ever clicked on a blog post reading its strong and engaging headline, but left just because it included plain text and was visually dull? We are sure you would not want the same thing to happen to your blog post.
Read MoreEverything You Need for a Successful Content Collaboration Strategy
If you’re planning a content marketing or content curation strategy, you’ll likely need some kind of content collaboration strategy in place as well. Content collaboration is all about writing, editing, organizing, distributing, and managing various pieces of content within your organization. Multiple people within your team (and possibly on other teams) will be working together to achieve the same content goals, whether that’s writing various new pieces of content, updating old ones, or accessing archived documents to use for some purpose.
Read MoreHow to Curate Content & Newsletters for Your Employee Advocates
Knowing how to improve your communications through content curation and employee newsletters is essential if you want to have a successful business. Setting up an employee advocacy program that adds value to your employees can have an important effect. Such an effect that you can reach your goals easier and faster through your employees.
Read More4 Content Creation and Curation Tips for E-Learning Course Creators
As the e-learning industry grows, students are becoming more discerning, and expectations are higher than they’ve ever been. This has created a need for higher quality content that reaches, engages, and educates students in highly effective ways – putting pressure on content creators to up their game.
Read MoreHow to Build Brand Online for Your Business
Imagine you have grand plans to open your own coffee company. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers?
Read MoreHow These 5 Brands Use Educational Content to Engage Customers
70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that…
Read MoreThe Ultimate Guide to level up your business with online reputation
When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to buy from you.
But once more and more people know of you and buy from you, there’s another part of your business you can’t neglect: your online reputation.
Read MoreWhat Makes a Piece of Content Valuable
Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions.
Read MoreA Simple Content Strategy Plan for Solopreneurs and Startup Founders
Developing the right content strategy for your personal or professional brand doesn’t have to be daunting. Sure, it can be challenging, but it can also be simplified.
Read MoreHow the Right Content Curation Strategy Can Help Your Startup Grow
Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more.
Read More5 Visual Ideas to Draw Extra Attention to Your Curated Article Shares
Finding great content published by others to share with your audience might involve less work than actually writing and publishing a steady flow of fresh, original articles, but that doesn’t mean content curation is a mindless activity. At least when it’s done well, it requires a good amount of attention and effort.
Read MoreHow to Find the Perfect Balance Between Content Creation and Curation for Lead Capture
Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.
Read More5 ways to boost your business with an online reputation monitoring system
Your online reputation management system is up and running. You’ve created and customized your alerts and you’re prepared for everything—including for any crisis your company may find itself in.
Read More8 must-have features to look for in your online reputation solution
Your online reputation precedes you. Before you even get to speak to your readers, prospects, or customers directly, they’re influenced by so many platforms you don’t own and can’t control. From online review websites and…
Read More7 reasons online reputation can level up your business
When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to…
Read MoreHow To Use Content Curation To Build a Loyal Audience
Creating original content is hard work, not to mention time-consuming and often expensive. To boost your voice and keep the convo flowing, you need to share, share, share. But not without a plan or goal. This is where content curation comes in. As the Oxford Dictionary states, curation is “the selection, organization, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.”
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