Imagine you have grand plans to open your own coffee company. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers?
Read More70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that…
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When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to buy from you.
But once more and more people know of you and buy from you, there’s another part of your business you can’t neglect: your online reputation.
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Building a global brand goes beyond creating top-notch products and services. You need to push the right information out there.
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Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions.
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Developing the right content strategy for your personal or professional brand doesn’t have to be daunting. Sure, it can be challenging, but it can also be simplified.
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Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more.
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Email accessibility, in simple words, refers to creating emails with inclusive designs that can be accessed by everyone, regardless of any impairment. If you want to make sure that your email reaches each and every customer, you must make your emails ‘accessible’. Think of the 253 million visually impaired and 300 million colorblind people before you design any email. They might be using adaptive technologies or tools like screen readers, screen magnifiers, eye tracking systems, and advanced sip n puff devices.
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Finding great content published by others to share with your audience might involve less work than actually writing and publishing a steady flow of fresh, original articles, but that doesn’t mean content curation is a mindless activity. At least when it’s done well, it requires a good amount of attention and effort.
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Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.
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Your online reputation management system is up and running. You’ve created and customized your alerts and you’re prepared for everything—including for any crisis your company may find itself in.
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Your online reputation precedes you. Before you even get to speak to your readers, prospects, or customers directly, they’re influenced by so many platforms you don’t own and can’t control. From online review websites and…
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When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to…
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Creating original content is hard work, not to mention time-consuming and often expensive. To boost your voice and keep the convo flowing, you need to share, share, share. But not without a plan or goal. This is where content curation comes in. As the Oxford Dictionary states, curation is “the selection, organization, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.”
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In our day and age, the currency is attention. The one with the most attention can profit from it significantly. TikTok being a prime example, with young people getting so much attention to their names that it is life-changing.
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If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. Curating content removes much of the heavy lifting that needs to be done in order to produce original content, while still engaging your audience and populating your social and content channels with valuable messaging that educates and nurtures.
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What happens after you publish a new blog post? Views, clicks, responses, and sign ups that you know your post deserves…
…or is there a painful silence?
Content can make us smile. It can make us think. It can teach us something we didn’t already know.
But from a business perspective, one purpose stands head and shoulders above the rest: making money.
Today, having an online social presence is no longer optional. The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic.
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Writing an engaging copy for emails is quite an underrated tactic. Look back to that email in your inbox that tempted you to click on the CTA button and take action. What was the highlight of that email and what drew your attention? Chances are that it was an interesting email copy that made all the difference.
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We always talk about how beneficial it is for businesses of all sizes to publish content that helps their audience and their customers, including both created and curated content.
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Creating online courses doesn’t need to be a stressful, time-consuming process. Two concepts that have a large return for a small investment are microlearning (the art of creating small, “bite-sized” courses) and content curation (the practice of leveraging pre-existing content that was either created either by you or another author). When these practices are combined, curated microlearning content offers your audience exactly what they need, in a process that is quick and efficient for both the designer and the learners themselves. Curious to know more? Let’s dive deeper into these two topics.
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As emails are becoming obsolete for personal and business correspondence, they remain incredibly effective in ecommerce sales. Researchers claim that every dollar you spend on an email marketing campaign returns nearly $42 back. Impressed with these figures?
In this post we have curated common email examples for nearly every stage of the ecommerce process that you get inspiration from.
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Are you seeing results from your social media activities? Or is it just another thing to worry about on your already full plate as a marketer?
If your answer is closer to the second option, you’re missing out on the benefits of an engaged community on social media. Unlike some other platforms, social media is ideal for a two-way communication with people who support and buy from your brand.
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Curating on mobile: the key to content curation consistency
One of the biggest challenges of content curation is staying consistent with it.
Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. If you curate every couple of weeks or months instead of multiple times a week, you just won’t see the results you want.
This applies to everything in your business, from internal communications and employee engagement through to email newsletters and content distribution. Consistency is key.
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You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board.
But curated content is only useful if you can navigate your way through it.
Think about it. Would a talented fashion stylist do their job well if they couldn’t find the piece of clothing they needed in a wardrobe? Would a skilled accountant be efficient if they spent most of their time looking for the right spreadsheet or document?
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Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. 95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. So, if your content appears on the second page, most people won’t even see it and even if you secure a first-page position, it won’t directly guarantee conversions. This is exactly why content is worth optimizing.
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Industry trends on your website: the why, what, and how
It’s no secret: we love content curation around here.
We encourage content teams, PR folks, educational organizations, non-profits, companies that want to build employee advocacy, and many others to trust the process of curating high-quality content.
From curated social posts and newsletters to fully fledged content hubs, you can support almost any marketing goal with content curation. Another excellent way to reap all the content curation benefits is the integration of industry trends and news to your website.
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Ever since the launch of Scoop.it, almost 10 years ago, more and more content is published online, a multitude of formats and means of distribution have seen the day, others have disappeared. Phenomenons like the rise of fake news have changed the way we stay informed. The curation of pertinent and quality content, complemented by an expert insight has never been so important.
Another thing is sure, the share of smartphones for everyday online use is ever growing. As a content curation solution, it is Scoop.it’s responsibility to enable its users to engage via the content in the smoothest way possible. This is what we are offering with the Scoop.it application that offers an agile and effective curation of content while using your phone.
How to create an engaging newsletter: Easy steps to get started
There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer.
Data from 2019 shows that you can expect an average return of $42 for every $1 you spend. That opportunity is too good to miss, and businesses of all sizes know it.
According to the report from Emarsys, 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Email is a valuable tool across the whole customer journey.
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