In 2021, what you do online defines how people perceive your business.
This is good news: it means you have plenty of control over your reputation and your brand image.
The bad news? To gain this control, you need to get intentional about the content you publish and curate.
When it comes to social media marketing, many people take a set and forget their approach. They set up their Twitter account, begin posting, but never really take stock in whether or not their efforts are getting them the results they want.
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Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities.
So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.
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70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.
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You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) on a daily basis, but how many of them do you remember precisely? The ones you do remember have something unique that appeals to your emotions and subconscious mind.
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Your online reputation is indispensable. You might be a startup attempting to grow to massive heights. You might be an organization looking to reach more people. Or you might just be a professional hoping to increase your job prospects and network with more prospective employers. No matter what, your reputation will play a massive role in whether you can achieve your goals.
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Does your WordPress website need some organizing? If your main menu includes every imaginable item, your old post doesn’t exist anymore, and your categories overlap, it’s time to do some cleaning. Because here’s the thing: confused visitors leaving your site means losing traffic
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Have you ever clicked on a blog post reading its strong and engaging headline, but left just because it included plain text and was visually dull? We are sure you would not want the same thing to happen to your blog post.
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If you’re planning a content marketing or content curation strategy, you’ll likely need some kind of content collaboration strategy in place as well. Content collaboration is all about writing, editing, organizing, distributing, and managing various pieces of content within your organization. Multiple people within your team (and possibly on other teams) will be working together to achieve the same content goals, whether that’s writing various new pieces of content, updating old ones, or accessing archived documents to use for some purpose.
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Knowing how to improve your communications through content curation and employee newsletters is essential if you want to have a successful business. Setting up an employee advocacy program that adds value to your employees can have an important effect. Such an effect that you can reach your goals easier and faster through your employees.
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As the e-learning industry grows, students are becoming more discerning, and expectations are higher than they’ve ever been. This has created a need for higher quality content that reaches, engages, and educates students in highly effective ways – putting pressure on content creators to up their game.
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Imagine you have grand plans to open your own coffee company. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers?
Read More70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that…
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When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to buy from you.
But once more and more people know of you and buy from you, there’s another part of your business you can’t neglect: your online reputation.
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Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions.
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Developing the right content strategy for your personal or professional brand doesn’t have to be daunting. Sure, it can be challenging, but it can also be simplified.
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Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more.
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Finding great content published by others to share with your audience might involve less work than actually writing and publishing a steady flow of fresh, original articles, but that doesn’t mean content curation is a mindless activity. At least when it’s done well, it requires a good amount of attention and effort.
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Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.
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Your online reputation management system is up and running. You’ve created and customized your alerts and you’re prepared for everything—including for any crisis your company may find itself in.
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Your online reputation precedes you. Before you even get to speak to your readers, prospects, or customers directly, they’re influenced by so many platforms you don’t own and can’t control. From online review websites and…
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When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to…
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Creating original content is hard work, not to mention time-consuming and often expensive. To boost your voice and keep the convo flowing, you need to share, share, share. But not without a plan or goal. This is where content curation comes in. As the Oxford Dictionary states, curation is “the selection, organization, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.”
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In our day and age, the currency is attention. The one with the most attention can profit from it significantly. TikTok being a prime example, with young people getting so much attention to their names that it is life-changing.
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If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. Curating content removes much of the heavy lifting that needs to be done in order to produce original content, while still engaging your audience and populating your social and content channels with valuable messaging that educates and nurtures.
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What happens after you publish a new blog post? Views, clicks, responses, and sign ups that you know your post deserves…
…or is there a painful silence?
Content can make us smile. It can make us think. It can teach us something we didn’t already know.
But from a business perspective, one purpose stands head and shoulders above the rest: making money.
Today, having an online social presence is no longer optional. The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic.
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We always talk about how beneficial it is for businesses of all sizes to publish content that helps their audience and their customers, including both created and curated content.
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Creating online courses doesn’t need to be a stressful, time-consuming process. Two concepts that have a large return for a small investment are microlearning (the art of creating small, “bite-sized” courses) and content curation (the practice of leveraging pre-existing content that was either created either by you or another author). When these practices are combined, curated microlearning content offers your audience exactly what they need, in a process that is quick and efficient for both the designer and the learners themselves. Curious to know more? Let’s dive deeper into these two topics.
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