The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

6 Ways Visuals Can Boost Your Content Marketing Efforts

Posted on
May 13, 2021
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6 Ways Visuals Can Boost Your Content Marketing Efforts

Though content is the king in digital marketing, all-text-without-visuals is a thing of the past. Visuals spice up and empower the content to give your marketing efforts a tremendous boost. Owing to the increasing use of Pinterest, Instagram, and other social media channels, visual content marketing has gained quick momentum and has now become mainstream. To make your campaigns relevant to meet your audience’s ever-changing needs, invigorate them with the right mix of visuals and text.

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How To Use Hashtags For Content Curation On Twitter

Posted on
May 6, 2021
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How To Use Hashtags For Content Curation On Twitter

Curating content for your audience can add a lot of value to your Twitter marketing efforts. Besides allowing you to demonstrate versatility, curated content shows you have inside industry awareness that your audience is in search of. And as an added bonus, content curation means you don’t always have to feel pressured to produce unique content.

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The importance of Content and Design in E-Learning

Posted on
April 29, 2021
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The importance of Content and Design in eLearning

The sudden outbreak of Covid-19 has shaken the entire world severely, forcing the global shutdown of several activities. And educational activities are no exception. The centuries-old traditional classroom-based education industry witnessed a paradigm shift, and online learning became the new normal overnight. Many academic institutions and training centers that were earlier reluctant to change their traditional approach of imparting learning had no option other than transitioning entirely to online platforms. Though the novel coronavirus brought new challenges for educators, it has opened new avenues for eLearning and online teaching.

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Email Marketing Trends: How to up Your Game in 2021 and Beyond

Posted on
April 22, 2021
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Email Marketing Trends: How to up Your Game in 2021 and Beyond

The ever-changing field of email marketing has yet again brought some exciting trends for 2021 and the future.

How it started: Plain text emails

How is it going: More advanced emails with imagery, dynamic content blocks, and much more…

To learn more about how emails are set to change in the coming years, read on…

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10 Biggest Mistakes Brands Commonly Make on Twitter and How to Avoid Them

Posted on
April 14, 2021
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10 Biggest Mistakes Brands Commonly Make on Twitter and How to Avoid Them

It’s common knowledge that if brands want to get their marketing messages in front of the right audience at the right time, then they would do well to focus on social media platforms for authentic engagement. Twitter, in particular, offers brands numerous opportunities to grow a loyal and enthusiastic following.

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Why Web Accessibility is an Important Ingredient to your Content Curation Strategy

Posted on
April 1, 2021
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Why Web Accessibility is an Important Ingredient to your Content Curation Strategy

Content curation isn’t merely about plotting out various audiences or researching about your users’ interests. There’s a ton more to content curation. And web accessibility for all users is one of them. That means taking into consideration the 1 out of 6 visitors to your website with disability. Read on to find out why it is essential to do so.

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Make the most out of Scoop.it’s content distribution to engage your audience

Posted on
March 25, 2021
by
Make the most out of Scoop.it's content distribution to engage your audience

Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year.

Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it.

If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen.

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Welcome email series: The trend that helps you engage subscribers better

Posted on
March 23, 2021
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Welcome email series: The trend that helps you engage subscribers better

Imagine this. You go on a date with someone you liked. But then, you feel uncomfortable and unwelcome. What will you do? You will most probably refuse to meet them again.

The same holds for your email subscribers. As soon as subscribers join your email list, they expect you to greet and welcome them. That’s where welcome emails come into the picture.

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8 Rules for Effective Marketing Presentations

Posted on
March 16, 2021
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8 Rules for Effective Marketing Presentations

Gone are the days when marketers used to knock door-to-door for providing a brief about their products. The advent of digital marketing has connected the entire world virtually and has reduced the face-to-face interaction of marketers to infrequent marketing conferences and networking events. However, it has also pushed the marketing professionals to master the presentation skills to sustain this super-competitive environment and take their businesses to the next level.

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20 Social Media Content Ideas for Brands

Posted on
March 2, 2021
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20 Social Media Content Ideas for Brands

If you are running a profitable business in the twenty-first century, you probably have a social media presence.

Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day.

And that’s where social media content ideas come in handy.

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Types of Content Each Member of Your Sales Team Should Be Curating

Posted on
February 23, 2021
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Types of Content Each Member of Your Sales Team Should Be Curating

Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities.

So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.

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10 Types of Visual Content that can Enhance Your Marketing Campaigns

Posted on
February 11, 2021
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10 Types of Visual Content that can Enhance Your Marketing Campaigns

You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) on a daily basis, but how many of them do you remember precisely? The ones you do remember have something unique that appeals to your emotions and subconscious mind.

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The 7 Types of Content That Dictate Your Online Reputation

Posted on
February 4, 2021
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The 7 Types of Content That Dictate Your Online Reputation

Your online reputation is indispensable. You might be a startup attempting to grow to massive heights. You might be an organization looking to reach more people. Or you might just be a professional hoping to increase your job prospects and network with more prospective employers. No matter what, your reputation will play a massive role in whether you can achieve your goals.

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