Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas.
Read More
Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Many people are beginning to create video content that attracts more viewers to watch.
Read More
If you want to see the best possible results from your content curation strategy, you need to routinely audit it and improve it. Undergoing an audit is a time-consuming and sometimes expensive process, but it has the power to fundamentally change your strategy for the better – and ultimately help you see far greater returns.
Read More
Writer’s block? As someone whose profession relies on creativity, you’ll want to ensure you don’t run out of content ideas.
Read More
Although a single piece of art can speak for itself, sometimes it’s a lot better for the audience to see rows of art collections before they can say “Oh, this is what it all means.” To give better context and share more information, curators install certain pieces next to each other— hence, the magic of art curation.
Read More
Over a third of all websites run on WordPress—and because you’re reading this, yours is likely one of them.
On top of that, WooCommerce, the ecommerce platform built on WordPress, powers 22% of the top one million ecommerce sites in the world.
Read More
What are the best ways to make a good impression with a new contact?
Read More
There’s no such thing as a hands-off website. If you build a website and want it to generate traffic and conversions, you have to give it some continued attention. Anyone who tells you that you simply launch a website and the traffic will come is confused (at best) or intentionally misleading (at worst).
Read More
The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. People spend hours learning new skills, seeing presentations, listening to talks, and picking up a new career online through these webinars. Not only that, most of the media world runs through webinars in the present times.
Read More
SERP is volatile. Staying on top of these fluctuations can take up as much time as any other marketing process. Worse, a lot of these efforts to improve SEO have become overused.
It’s a harsh reality but it’s the truth. So, what can marketers do?
Read More
eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Whatever your content marketing objective is – building a customer base, increasing customer referrals, informing the target audience about new products/services, or driving sales, a well-thought-out and aesthetically-designed presentation can serve as a valuable asset to get your message across.
Read More
The human brain is such that an average individual is likely to retain 90% of the visual content that they see. Only 20% of what they read will be retained, while a mere 10% of what they hear stays in their memory. As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across.
Read More
If you were to listen to marketing meetings from around the world, you’d discover that the majority of businesses and brands have similar issues. When it comes to content creation and marketing, lack of engagement is one of the biggest concerns. Brands spend lots of time, energy, and money creating content, yet it seems to fall on deaf ears.
Read More
Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information.
Read More
Classroom training is a thing of the past. eLearning has entirely replaced the chalk and duster, thereby bringing a significant revolution in the landscape of education in the last few years. Specifically, in this pandemic situation of Covid-19, when everyone is forced to stay locked down in their homes and avoid face-to-face interaction, eLearning has emerged as a boon to the education industry.
Read More
Search engines are the primary driver of organic traffic. By now, most marketers have got the SEO process memorized. But what are the methods that successfully improve blog SEO?
Read More
Despite the emergence of a plethora of marketing channels, email still continues to enjoy maximum popularity and effectiveness among all businesses. Statista has revealed that 306.4 billion emails were sent and received every day in 2020. This number is set to rise to 361.6 billion in 2024. That’s a huge number.
Read More
The more information is circulated around us, the more anxious we get. We want to cover it all but simply can’t do that. That’s why various digests, guides, abstracts, tops, and other compilations are so popular. All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users.
Read More
Though content is the king in digital marketing, all-text-without-visuals is a thing of the past. Visuals spice up and empower the content to give your marketing efforts a tremendous boost. Owing to the increasing use of Pinterest, Instagram, and other social media channels, visual content marketing has gained quick momentum and has now become mainstream. To make your campaigns relevant to meet your audience’s ever-changing needs, invigorate them with the right mix of visuals and text.
Read More
When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business.
Read More
Curating content for your audience can add a lot of value to your Twitter marketing efforts. Besides allowing you to demonstrate versatility, curated content shows you have inside industry awareness that your audience is in search of. And as an added bonus, content curation means you don’t always have to feel pressured to produce unique content.
Read More
The sudden outbreak of Covid-19 has shaken the entire world severely, forcing the global shutdown of several activities. And educational activities are no exception. The centuries-old traditional classroom-based education industry witnessed a paradigm shift, and online learning became the new normal overnight. Many academic institutions and training centers that were earlier reluctant to change their traditional approach of imparting learning had no option other than transitioning entirely to online platforms. Though the novel coronavirus brought new challenges for educators, it has opened new avenues for eLearning and online teaching.
Read More
The world is functioning very differently now. Most of our communications have gone online. For this method to be effective, visual communication design needs to be a priority.
Read More
Carole Baskin, founder of Big Cat Rescue, shares how Scoop.it helps them share valuable content with their audiences.
Read More
It’s common knowledge that if brands want to get their marketing messages in front of the right audience at the right time, then they would do well to focus on social media platforms for authentic engagement. Twitter, in particular, offers brands numerous opportunities to grow a loyal and enthusiastic following.
Read More
We often see content as a way to bring in traffic at the top of the funnel, but it’s a lot more than that.
Read More
Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes?
Read More
Content curation isn’t merely about plotting out various audiences or researching about your users’ interests. There’s a ton more to content curation. And web accessibility for all users is one of them. That means taking into consideration the 1 out of 6 visitors to your website with disability. Read on to find out why it is essential to do so.
Read More
Email marketing is an invaluable tool for companies trying to improve their relationship with customers and increase traffic to their website. However, it can be quite difficult to achieve success with email campaigns – more so than other forms of advertising.
Read More
Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year.
Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it.
If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen.
Read More