How to Create Content for Each Stage of Your Sales Funnel
We often see content as a way to bring in traffic at the top of the funnel, but it’s a lot more than that.
Read MoreContent Curation
Are These 5 Factors Hurting Your Content’s Success
You know content is important to your brand. You invest a considerable amount of time, money, and creative energy into developing content. Yet you get very little return on that investment. What gives?
Read MoreContent Curation for SEO: How To Make It Work
Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes?
Read MoreMake the most out of Scoop.it’s content distribution to engage your audience
Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year.
Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it.
If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen.
Read MoreHow to optimize your content publication process in Scoop.it
To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences.
Read MoreHow to engage your audience with a content hub
In 2021, what you do online defines how people perceive your business.
This is good news: it means you have plenty of control over your reputation and your brand image.
The bad news? To gain this control, you need to get intentional about the content you publish and curate.
20 Social Media Content Ideas for Brands
If you are running a profitable business in the twenty-first century, you probably have a social media presence.
Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day.
And that’s where social media content ideas come in handy.
Read More6 Tips for Curating Content to Build Social Media Exposure
In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media.
Read MoreTypes of Content Each Member of Your Sales Team Should Be Curating
Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities.
So how do you find those insights and opportunities? Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.
Read More10 Types of Visual Content that can Enhance Your Marketing Campaigns
You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) on a daily basis, but how many of them do you remember precisely? The ones you do remember have something unique that appeals to your emotions and subconscious mind.
Read MoreHow to Optimize Content for Maximum Traffic in 2021
With over four billion daily searches, Google continues to dominate the search engine market in 2021. More than that, its first SERP page is enough for 90% of users to find the desired results.
Read MoreThe 7 Types of Content That Dictate Your Online Reputation
Your online reputation is indispensable. You might be a startup attempting to grow to massive heights. You might be an organization looking to reach more people. Or you might just be a professional hoping to increase your job prospects and network with more prospective employers. No matter what, your reputation will play a massive role in whether you can achieve your goals.
Read MoreB2B email marketing: A concise guide to boost your marketing efforts
B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them.
Read More5 Ways to Make Custom Images for Your Blog Posts Without Hiring a Designer
Have you ever clicked on a blog post reading its strong and engaging headline, but left just because it included plain text and was visually dull? We are sure you would not want the same thing to happen to your blog post.
Read MoreEverything You Need for a Successful Content Collaboration Strategy
If you’re planning a content marketing or content curation strategy, you’ll likely need some kind of content collaboration strategy in place as well. Content collaboration is all about writing, editing, organizing, distributing, and managing various pieces of content within your organization. Multiple people within your team (and possibly on other teams) will be working together to achieve the same content goals, whether that’s writing various new pieces of content, updating old ones, or accessing archived documents to use for some purpose.
Read MoreHow to Curate Content & Newsletters for Your Employee Advocates
Knowing how to improve your communications through content curation and employee newsletters is essential if you want to have a successful business. Setting up an employee advocacy program that adds value to your employees can have an important effect. Such an effect that you can reach your goals easier and faster through your employees.
Read MoreHow to Get More Social Media Followers (Without Creating Your Own Content)
Numbers are everything!
Whether you are just building a brand or you’ve been in the game for some time, you can tell a lot about a brand by their numbers.
Your followers count on social media platforms says a lot about your brand.
4 Content Creation and Curation Tips for E-Learning Course Creators
As the e-learning industry grows, students are becoming more discerning, and expectations are higher than they’ve ever been. This has created a need for higher quality content that reaches, engages, and educates students in highly effective ways – putting pressure on content creators to up their game.
Read MoreHow to Build Brand Online for Your Business
Imagine you have grand plans to open your own coffee company. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers?
Read MoreThe Ultimate Guide to Content Distribution on Social Media
Building a global brand goes beyond creating top-notch products and services. You need to push the right information out there.
Read MoreWhat Makes a Piece of Content Valuable
Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions.
Read MoreA Simple Content Strategy Plan for Solopreneurs and Startup Founders
Developing the right content strategy for your personal or professional brand doesn’t have to be daunting. Sure, it can be challenging, but it can also be simplified.
Read MoreHow the Right Content Curation Strategy Can Help Your Startup Grow
Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more.
Read MoreHow to Find the Perfect Balance Between Content Creation and Curation for Lead Capture
Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.
Read More7 reasons online reputation can level up your business
When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to…
Read MoreHow To Use Content Curation To Build a Loyal Audience
Creating original content is hard work, not to mention time-consuming and often expensive. To boost your voice and keep the convo flowing, you need to share, share, share. But not without a plan or goal. This is where content curation comes in. As the Oxford Dictionary states, curation is “the selection, organization, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.”
Read MoreHow to Legally and Ethically Curate Content
If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. Curating content removes much of the heavy lifting that needs to be done in order to produce original content, while still engaging your audience and populating your social and content channels with valuable messaging that educates and nurtures.
Read MoreHow to Build an Impactful Newsletter For Your Executives and Decision Makers
Think about this paradox:
C-level executives play an important role in their company. They have an overview of the big picture that benefits everyone in the company, and they always consider the best decisions they can make.
At the same time, they are extremely busy and difficult to reach. Their schedules are packed and their attention is needed in dozens of interactions daily. First Round Review reported that 70% of a typical CEO’s schedule is sub-optimal—usually spent in meetings and emails.
If you’re in charge of your company’s marketing and/or communication, it means your messages may not be reaching your executives. They’re the essential decision makers, so the delay on their end makes you miss your deadlines.
Read MoreContent Curation For Education: Benefits, Tips, and Use Cases You Need For Success
We’ve witnessed a massive shift in the way teaching and learning takes place in the last decade.
Knowledge and information used to be a limited, protected resource. For teachers and students alike, textbooks and libraries have been the only source of learning and development. In other words, options for finding new content to research, analyze, and learn from has conventionally been limited.
Read MoreHow can you edit and organize your content with Scoop.it
You already know that content curation can empower not just your content marketing, but all of your marketing efforts across the board.
Some of the biggest challenges that come with content curation include questions like:
How can I find the right content to curate?
What should be my content curation strategy?
Can I curate content without spending too much of my time?
We’ve put together a guide on discovering and curating content with Scoop.it—make sure to check it out if you already haven’t.
Now that you have the right tools to find and curate content, your next challenge may be this one: how can I edit and organize my content to make it easy to find, read, and share?
Read More