Today, having an online social presence is no longer optional. The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic.

Writing an engaging copy for emails is quite an underrated tactic. Look back to that email in your inbox that tempted you to click on the CTA button and take action. What was the highlight of that email and what drew your attention? Chances are that it was an interesting email copy that made all the difference.  

We always talk about how beneficial it is for businesses of all sizes to publish content that helps their audience and their customers, including both created and curated content.

Creating online courses doesn’t need to be a stressful, time-consuming process. Two concepts that have a large return for a small investment are microlearning (the art of creating small, “bite-sized” courses) and content curation (the practice of leveraging pre-existing content that was either created either by you or another author). When these practices are combined, curated microlearning content offers your audience exactly what they need, in a process that is quick and efficient for both the designer and the learners themselves. Curious to know more? Let’s dive deeper into these two topics. 

As emails are becoming obsolete for personal and business correspondence, they remain incredibly effective in ecommerce sales. Researchers claim that every dollar you spend on an email marketing campaign returns nearly $42 back. Impressed with these figures?

In this post we have curated common email examples for nearly every stage of the ecommerce process that you get inspiration from.

Are you seeing results from your social media activities? Or is it just another thing to worry about on your already full plate as a marketer?

If your answer is closer to the second option, you’re missing out on the benefits of an engaged community on social media. Unlike some other platforms, social media is ideal for a two-way communication with people who support and buy from your brand.

Curating on mobile: the key to content curation consistency

One of the biggest challenges of content curation is staying consistent with it.

Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. If you curate every couple of weeks or months instead of multiple times a week, you just won’t see the results you want.

This applies to everything in your business, from internal communications and employee engagement through to email newsletters and content distribution. Consistency is key.

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board.

But curated content is only useful if you can navigate your way through it.

Think about it. Would a talented fashion stylist do their job well if they couldn’t find the piece of clothing they needed in a wardrobe? Would a skilled accountant be efficient if they spent most of their time looking for the right spreadsheet or document?

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. 95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. So, if your content appears on the second page, most people won’t even see it and even if you secure a first-page position, it won’t directly guarantee conversions. This is exactly why content is worth optimizing.